In an effort to continuously satisfy its users, the major social media sites are always introducing updates meant to improve the user experience. Several of these recent updates are especially impactful to small businesses.
So what specific changes among social media platforms should you be aware of? Spend 5 minutes watching the video or read on for the updates.
LinkedIn has improved its newsfeed
Are you sick of reading the same boring posts on LinkedIn? If so you’re in luck, because the social media site has adjusted the way in which it prioritizes posts in people’s newsfeeds. Preference is now given to posts that generate conversation as opposed to just sharing one-sided announcements. This encourages people to share content that other users will be excited about, and bring more of a dialog to LinkedIn.
We’ve seen Facebook do similar things with their algorithm, and while it’s meant to make the experience better, it also makes you as a business work a little harder. While that’s not a bad thing in itself, it will be interesting to see if LinkedIn continues to follow Facebook’s algorithm changes.
Facebook now offers automated ads
Imagine you’re a small business owner who just started using Facebook ads.
Wouldn’t it be nice if Facebook did all the work for you? Well if you utilize the automated ads that Facebook now offers, they’ll provide you with a whole advertising plan, including:
- Ad design recommendations
All you need to do is tell Facebook a little bit about your business. If you’re not terribly familiar with how to run online ads, this is a great resource to get you started!
Facebook now lets you edit videos
With Facebook’s new video editing tool, you don’t need to be an expert to record and edit a video. Their introduction of this tool removes some of the steps from creating a video and eliminates the need for a separate video editing tool, making the whole process a lot simpler.
Wonder how that’s relevant? Let’s say you recorded a webinar and want to share it. You know most people won’t sit through an hour-long video, but making a 30-second snippet might help you draw some interest. This new tool will help you do that, even if you’ve never edited a video before.
Turning someone’s Instagram post into an ad
How would you like to take someone’s Instagram post and use it to promote your business? Well luckily you can do just that, because Instagram now allows you to turn an influencer’s post about your company into an ad for your company.
This is an especially nice feature if you’re new to ads and aren’t really sure what to say. Now you can create entire ad campaigns off testimonials and expand your relationship with social media ambassadors and affiliates.
Twitter is tackling their spam issue
All the social media sites have to deal with spammers, but this has been an especially major concern for Twitter throughout its existence. One strategy used by spammers on Twitter is to follow then immediately unfollow a ton of accounts.
In order to cut back on this type of rapid network expansion, Twitter reduced the number of people you can follow in a day from 1,000 to 400. In addition, Twitter suspended several companies earlier in the year for repeatedly spamming people in this way.
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