We’ve gone through the ins and outs of social media monitoring and by now you should be fully equipped to:
- Start setting up your social media listening posts
- Know the type of social media monitoring team your brand requires (if any)
- Begin monitoring the social discussions around your brand!
I thought we would end the week with some extra tips and tricks to help you become, not just an average social media monitor, but a super one! Social media monitoring is a big step in your social media crisis plan, and the more you’re able to narrow in on your searches and listening skills, the better off you will be. So here you go, the five secrets to becoming a super social media monitor:
1- Leverage the power of ‘OR’
The OR command allows you to target different subjects (brands, products, names, etc) within the same results feed, minimizing the amount of actual searches you have to make and sort through.
Example of use: Epson OR Canon OR hp
2- Get specific with quotations
To monitor an exact phrase or term consisting of multiple words, quotations are your best friend. Wrapping the phrase within quotations allows you to monitor that exact term, in that order, instead of receiving results containing all or few of the targeted words separately.
Example of use: “Melissa Agnes”
3- Narrow in with the ‘AND’ command
When you want to get really targeted and specific within your searches, using the AND command allows you to search for a given keyword when it is used in conjunction with another specific keyword.
Example of use: apple AND “Steve Jobs”
4- Search for mentions from or to a specific Twitter user *
You may want to track tweets that come directly from, or go directly to a specific account within twitter. In order to do this, simply use the ‘from’ and ‘to’ commands.
Example of use: from:melissa_agnes / to:melissa_agnes
You can also use the OR command in conjunction with these two commands, in order to monitor both the incoming and outgoing tweets of a specific user.
Example of use: from:melissa_agnes OR to:melissa_agnes
5- The awesomeness of hashtags *
Hashtags are a great and fun way to not just monitor, but interact and engage with not just your followers but the rest of the twitter-sphere as a whole. Hashtags are great for:
- Tracking specific keywords and campaigns
- Following threads
- Holding down a conversation with many participants
- Connecting with tweeters
Example of use: #SocialMediaMonitoring
* Twitter specific commands
And there you have it! 5 secrets to becoming a super social media monitor!
I’ve had such a great week with you talking nothing but social media monitoring, which, as you now know, is such a crucial part of both your social media crisis plan and your social media marketing strategy.
So now that you’re all ready to go, what are you waiting for? Start monitoring!
How have you enjoyed this blog theme? Do you feel more confident in your social media monitoring skills? Are there any areas that you have trouble with or obstacles that you’ve overcome that could help others like you? Let me know in the comments section below!