5 Questions to Ask Before You Hire a Social Media Company

Before you hire a social media company, you need to do your research. Too many claim to be industry leaders, but clearly, not all of them qualify for such a title. You need to know what they can do for you and how they’re going to do it. So instead of hiring the first social media company that returns your phone call, take the time to find the right one.

First, figure out your needs and search for experts who will best fit your business and brand. Keep some of these questions in mind while you’re trying to decide which social media company to pick:

1.  Are you well versed in my industry?

Does this social media company understand your business and the audience that you’re trying to reach? Be wary of those who claim to be experts in all aspects and forms of business. Instead, look to hire a company that already has experience with business owners in your field.

2.  What is your success rate?

Ask to see some examples of their work with previous or current clients. Request measurement reports such as metrics or analytics to view. This will tell you how their client has benefited from their social media expertise and knowledge.

3.  Which platforms do you specialize in?

If most of your potential customers are using LinkedIn, it will do you no good to form a relationship with a social media company that only works with Facebook and/or Twitter users. Ask ahead about their abilities and their social media platform strengths.

4.  What are the rates for payment?

Find out what the costs would be for social media management as well as extras like online reputation monitoring and content creation. Are the prices negotiable? Does the cost depend on results? Discuss the financial aspects of your possible partnership before you decide whether the company is right for you.

When you’re looking for the right social media company to hire for your online needs, make sure it’s on your terms. The best social media experts will do whatever they can to represent your business the way that you want them to. Since you’ll be confident that your online reputation is in good hands, you can focus more on what’s really important: your business itself.