6 seconds. That’s the total length a video can be on Vine. But what can marketers possibly do with 6 seconds of video? How much can actually be said?
Ideally suited for our short attention spans, Vine’s success lies in its simplicity. It forces marketers to get creative with what they’re saying to their audience due to the limited amount of time they have to get their message across. Want to learn how to use Vine for marketing? Here are 5 highly effective tips to get started.
Plan an Attack
Think of using Vine as part of a larger social media campaign. Would any good marketer go into a campaign with little to no planning? Probably not. The most important thing to remember is to not try to force a longer video concept into a 6 second Vine. Know the time constraints and plan around that. Keep it simple!
Understand the Message
In order to keep a Vine video on target, there needs to be an intended message from the get-go. What is being sold? What ideas are being conveyed? Who is the video meant for? What is being said about the company? Understanding the message of the Vine will up the chances of the video going viral. Figure out what the point of the Vine is and what the goals are.
With 40+ million users and 5 tweets per second containing a Vine link, there’s hardly a better place to try out video marketing. So, how can a business show their unique personality? Focusing on what makes a company interesting and engaging will help make great 6 second videos on Vine. Stay authentic and the message will come across that way.
Humanize a Brand
Wondering why brands should invest their precious marketing time? Branded Vines receive 400% more shares than branded videos and branded content accounts for 4% of Top 100 Vines. Not only is it a great way to reach the 18-20 age group, but it’s a fantastic way to help humanize a brand. Quick video marketing gives businesses the opportunity to connect with their audience and introduce their company to their customers. Try to get employees involved!
Share & Promote
The best way marketers can improve the way they use Vine is to make sure to properly incorporate it into existing social media marketing strategies. Just creating a Vine isn’t enough. Widen the reach and share a link on Twitter, Facebook, Tumblr, etc., or embed the video in a blog post. Just like any other venture, marketers need to make sure to share and promote their content. Share away, friends!
Is Vine a good fit for your company? If used correctly, 6 second videos can help bring a ton of attention to your products and services. We’d love to hear what you think makes a great Vine! Share with us!
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