This week on the Magnet Minute, Amy shares 4 important YouTube analytics that you should be tracking to optimize your videos, target your key audience, and get more views. It has been proven and shared by YouTube itself that those video creators who make content and then measure trends in their analytics are much more likely to grow their audience and awareness of their online presence.
One of the most important and more obvious metrics is view count. When you look at your graph, make note of peaks and valleys. Are you getting more views on certain days of the week? Are you getting more activity when you post more frequently? What type of videos are creating an increase in view count? These are important to consider as you’re optimizing better content for the future.
Next, make sure you have an idea of the person you’re talking to. Your demographics graph should show you which gender of viewer you might be getting better results with and what age bracket they’re in. It’s good to be able to picture the average viewer as you’re creating content so you can better tailor the video to them.
An important one that many of us forget is to check the popular playback locations for your videos. You might only watch your videos on YouTube.com, but when you tweet out the link or post on Facebook there’s a good chance your viewer is watching via a mobile device. Track how popular those different locations are for your content so you can make sure you have all your bases covered and that everything works properly on those platforms. (Videos containing certain music will be restricted anywhere but the website, for example.)
Referral sources are a hugely important metric because it’s really important for you to know how you’re getting found by your audience in the first place. You might think it’s one thing, and your analytics will surprise you. Showing up in search is a big one, depending on how you write the headline, tags, and description. So check to see how SEO is doing is good for checking on how well you’re crafting that copy. And showing up as a recommended video from other videos on the network is interesting as well. Hopefully you’re showing up next to a video that’s fairly relevant to yours, or else you might have attracted a user who leaves very quickly. Analytics can tell you many things when you know what to measure.
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