4 Ways for Your Business to Participate in Social Media Day

The fifth annual Social Media Day returns on June 30, 2014.

The event was launched by Mashable in 2010 as a way to observe the digital revolution happening all around us. Although social media is celebrated and utilized daily, Social Media Day is a moment for everyone to take a step back in order to reflect on its broader impacts.

Each year, thousands of people attend and organize meetups across the globe to honor the way social media connects millions of people around the world. Some of the most highly-attended events were actually hosted in Australia, Costa Rica and Sri Lanka, which shows just how global the movement really is.

Here are some ways for your business to participate in Social Media Day:

1. Attend an event
• Miami
#SMDayMIA
When: June 29, 2014 from 11 a.m. to 5 p.m. ET
Where: Arsht Center for the Performing Arts, 1300 Biscayne Blvd, Miami, FL 33132
Meet other South Florida social media influencers while learning about the latest trends. The event will include 25 different speakers and panels throughout the day. There will also be a post event where you can talk about your day’s experiences and a pre event where you can meet speakers. For more details please visit www.2014.smdaymia.com

• Atlanta
#SMDayATL2014
When: June 26, 2014 from 6 p.m. to 10 p.m. ET
Where: Tongue & Groove, 2420 Piedmont Road, Atlanta, GA 30324
Leading up to the actual event, Social Media Day Atlanta is hosting a social competition to recognize Atlanta’s top 100 social media influencers. Users can nominate their favorite local personalities, and the influencer with the most votes will be named 2014’s Atlanta Social Leader at the event, which will include food, drinks and live music. For more details please visit www.socialmediadayatlanta.com

• San Diego
#SMDaySD
When: June 30, 2014 from 10 a.m. to 7 p.m. PT
Where: Marriott Marquis & Marina, 333 W Harbor Dr, San Diego, CA 92101
Social Media Day San Diego will be packed with educational presentations this year, from top influencers on Facebook, LinkedIn and Google+ to a Vine workshop with Vine magician Zach King. The event culminates with a food, drink and networking event at Marina Kitchen. For more details please visit www.socialmediadaysandiego.com

• Las Vegas
#SMDayLV
When: June 30, 2014 from 10 p.m. to 4 a.m. PT
Where: XS Nightclub, 3121 S Las Vegas Blvd, Las Vegas, NV 89109
If you’re looking to truly celebrate Social Media Day—and by that, we mean party—Social Media Day Las Vegas may be a good option in the area. Wynn’s XS Nightclub will host one of the largest Social Media Day parties in the world. For tickets please visit http://bit.ly/1rcz1xn

• New York
When: June 29, 2014 from 4 p.m. to 8 p.m. ET
Where: The Royal Palm’s Shuffleboard Club, 514 Union St, Brooklyn, NY 11215
The NYC event will feature food, libations and games of shuffleboard at the Royal Palms Shuffleboard Club. To RSVP to the event, visit http://bit.ly/1urXRLJ

2. Hashtags
• #SMDay
Participation is encouraged by connecting with other social media using the hashtag #SMDay.
Hosting your own event? Don’t forget to use the hashtag to spread the word and invite others to your gathering.

• #1Connection
For Social Media Day this year, Mashable is launching the #1connection movement.
Leading up to Social Media Day on June 30, tweet the hashtag #1Connection. Doing so will automatically enter you into a global exchange of @-handles. On June 30, Mashable will pair up entrants based on their interests, encouraging them to follow and wish each other a happy #SMDay.
You have until Friday, June 27 at 12:01 a.m. ET to join the #1Connection movement.

3. Promote Your Social Platforms
Make sure all of your social platforms are in sync and you are following back your target audience. On Social Media Day, putting yourself out there is key to connecting with others. No matter the field or interest, you will always have one with in common with any person you encounter online: you’re both using social media at that very moment! Here are some ways to increase your presence on social media:
• Publically reward most engaged fan
• QR codes to instantly follow and like
• Promote deals on premise
• Signs on premise to highlight what social platforms you are on

4. Social Only Deals
Celebrate Social Media Day by offering your followers and target audience special deals, while increasing engagement at the same time. It’s just a little something to say “thanks” on a day that celebrates the resources that familiarized you and your followers. Some ideas include:
• Engage target audience by creating your own hashtag
• Free shipping on June 30
• Like us on Facebook and receive 5$ off
• Create a Social Media Day Facebook Application
• Post promotional codes only on social platforms
• Instant check in specials
• Recommend us on Facebook to receive (any type of award)
• Promote in-store photos
• Reward users for sharing on Instagram