2014 is right around the corner, and you’re probably making all kinds of New Year’s resolutions for your marketing strategy to start the New Year off right. As always, we want to help. Because we’re helpful. So here are a couple tips from the social media angle that are a great way to launch a new year of social media success.
Interact on Google
You know, you know. Google+ is the hot spot for amazing SEO. At this point, it’s been blasted from the rooftops. But are you actually using it? Honestly? If you’re posting daily, great. But you can do more, and you should be doing more, in 2014. Use it to engage with people: customers, influencers, industry professionals, celebrities. (Okay, maybe not celebrities. Unless it’s a marketing celebrity. Because those are cool.) These days, everyone is on Twitter. So many people are on Twitter, in fact, that engagement can be overwhelming. And while you should still be engaging on Twitter, overwhelming or not, you should take some of that energy and put it into Google+ engagement too. It’s a little quieter and is a great place to spark meaningful dialogue.
Pay Attention to Facebook Interest Lists
Facebook still isn’t the number one place to generate leads, but it remains a great place to develop fans, and it will be even better for you when you utilize Facebook Interest Lists. If you want to create content that appeals to the people you want as customers, you must ask yourself, “What pages do my fans actually like?” Facebook Graph Search is a handy tool for this. You can search using strings like:
- Pages liked by people who like [your page]
- Pages liked by women who like [your page]
- Pages liked by men who like [your page]
- Fans of [your page] and [another page]
- Restaurants in [your city] visited by people who like [your page]
- Pages like by people who live in [your city] and like [your page]
These can give you some great data about what your fans look at and what they enjoy reading so that you can give them more of the same. Give the people what they want! Also, don’t neglect Page Insights on Facebook. Paying attention to who is most likely to engage with your content will give you stronger content foundation as well.
Get Serious About Guest Blogging
Blogging is a big part of your social media strategy and next to “Blog more!” one of the most important things to remember is reach. You want your blog to reach as many eyeballs as possible, and guest blogging is an excellent way to make this happen. So not only should you be looking for guest blogging opportunities in 2014, you should be actively looking for guest blogging opportunities in 2014. Here’s a great guide for using Google Advanced Search for tracking down opportunities and you should read it.
Start Making Videos Regularly
This isn’t about going viral, ladies and gents. This is about an additional dimension of content marketing that you should approach with the same consistency as you do your blogs. Why? Because in 2013, video constituted 50% of mobile wireless network traffic and is expected to rise to 66% by 2017. Because YouTube is now 28% of all Google searches. Because an Internet user watches 186 videos on average each month. Because visitors continue navigating your website for an average extra two minutes after watching video content. You get the picture. So put in the time and effort. Make some video.
We hope this helps, even a little bit, as you approach your social media in 2014. Not satisfied? Want more? Download our free guide, B2B Lead Generation for Social Media.