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Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive in their industry.

Marketing correctly on Social Media can be complicated and time-consuming. If you aren’t doing it right, you will not be very successful.

Here are a few tips to boost your Social game:

1. Expand Your Horizons

Content is king and getting content out correctly is crucial to your online visibility and reputation. If you are only focusing on one Social Media site, or only on blogging, or only on email marketing, only posting links or canned images your efforts will not be a huge success.

To be effective, your content strategy should include a variety of online vehicles to get the content out to an audience, email, blogging, Social Media, website updates, etc. Additionally, the content you put into these vehicles should be include compelling images, useful links, videos, how-to videos or Infographics, short-form updates and long updates.

Mix up the type of content and use as many digital sources to get that content out to an audience that you can manage on your budget.

2. Ask for Feedback

If you don’t know what your customers want, you won’t know what to give them. Take the time to review your analytics, research industry trends, review your online mentions, monitor your online reviews, and most important, ask your customers what they think about your marketing efforts and what they want.

Feedback from insights and customers will help point you in the right direction and allow you to fine-tune your strategies to get the most bang from your buck.

3. Target the Z’s

Generation Z are the youngsters born in the mid-1990s to the early 2000s. Gen Z’s represent 25% of the American population, making them a larger group than the Baby Boomers or the Millennials.

Generation Z is a very powerful part of the economy. They have grown up with technology and they are Social Media savvy. In fact, 70% of them buy products and services on Social sites.

4. Consider a Professional

Whether you hire a new staff member or use an outside agency, it may be time to consider hiring a professional. Social Media Marketers know the ins and the outs of all things Social and Digital. If you are spending a lot of time and effort on your Social Media with no real results, it may be worthwhile to use some of your marketing budget to get someone who knows what they are doing.

Social Media is the most affordable and effective marketing and advertising game in town. It is a serious marketing tool and it can reap huge rewards.