Are you looking to build your online visibility but are not ready to blog perhaps because you are concerned about the time commitment? Or perhaps you are not sure how to get started?
An under utilised strategy, but one that can work exceptionally well, is being a guest blogger – in other words writing an article that is published on someone else’s business blog.
Here are four reasons to consider guest blogging:
1. You will build your online visibility with a new audience
Just as you might write an article that gets published in a journal or newspaper targeted at an audience that you want to connect with, being a guest blogger means that you can be featured on a blog that people who are potential prospects are reading.
2. You can get an incoming link to your website
As you will be aware, relevant incoming links to your website are a great way to build your visibility in the search engines.
I get approached on a daily basis by people who want me to link to their website. Many people are unlikely to offer you a link to your website (unless it is a paid search engine marketing strategy).
However being featured as a guest author on a blog means that usually the host of the blog will give you at least one link to your website in the summary paragraph in your article on their blog.
3. You build your network with influencers online
If you implement this online marketing strategy effectively you will begin to build a relationship with influential bloggers in your niche.
Many bloggers will appreciate guest bloggers who provide valuable information for their readers especially if the article includes insider tips and exclusive information.
4. You can start to experience the benefit of business blogging without the long term commitment
I often find many people are unsure about starting a business blog due to their concerns about how long it will take them to craft an article and what they will talk about.
With a little time and support, I know you could easily list out at least 100 articles that you could write.
But if you want to experience what it would be like to author a blog article and the benefits of business blogging to boost your online visibility without getting distracted worrying about the technical aspects of blogging then being a guest blogger is a great way to start.
Why not take 30 minutes this week to identify bloggers who are connecting to an audience that you would like to boost your visibility with and start to research the style and tone of their articles?
Explore their blog, for example see if in their about or contact page they offer details about whether they are open to guest blog posts and consider how you will make contact with them to author an article.
If you want to learn more about guest blogging join me for the forthcoming webinar on 18 February 2011 at 7pm (2pm ET) where I will be covering best practice tips for using guest blogging to develop strategic partnerships and attract more leads and profits.
We will be covering:
– What is guest blogging and why it will boost your online visibility
– How to find blogs to partner with
– 4 keys to connecting with bloggers
– How to leverage the guest blog post
– How to strategically build your network through guest blogging
So if you want to make sure that you build your online visibility through guest blogging join this programme – register your place today – and if you can not join the programme live you will get access to the MP3 download and a transcription of the webinar.
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