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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩Social Media

    39 More (of the) Best Social Media Guides, Tips and Insights of 2011

    author imageAlan Draper Last updated: 24 January 2012
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    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative.

    Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle.

    Best Social Media Guides of 2011While certain aspects of social media have stabilized (e.g., Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. What’s the most effective way to grow a company’s social influence? How widely within an organization should social media tasks be distributed? How can an brand establish trust online? What are the best practices for sharing content on each major social network? What common mistakes and pitfalls should be avoided? Is it really possible to measure social media ROI—and if so, how?

    Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year.

    Social Media Marketing Tips and Tactics

    Social Media, What Matters Most for Marketers by iMedia Connection

    Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media.


    Practical Reasons Why Businesses Need Social Media by Social Media Today

    Austen Mayor articulates both qualitative and quantitative justifications for social media investments. Among the hard numbers he lists: according to a social media industry study, 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales.


    Why Aren’t You Promoting Your Social Profiles? 10 Ways to Make it Happen by The Social Media Chef

    Chris TomkinsChris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.


    Stop shoving social media down my throat by {grow}

    Mark SchaeferMark Schaefer explains why be believes it is NOT a good idea to force “social media down the throats of employees at every level of the company,” contrary to advice given elsewhere. People bring different skills to the job. As Mark concludes, “Being adept at social media is NOT EASY for everybody. And we should be able to live with that human diversity.”


    50 Social Media Marketing Tips and Tactics by Jeff Bullas

    Jeff BullasJeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare.


    Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily

    Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. These companies tend to be highly conservative, heavily regulated, or just not interested, according to Forrester”) then progressing through “distributed chaos” and additional steps before reaching the optimization stage.


    A quick guide to 5 social media platforms by iMedia Connection

    Linda IrelandLinda Ireland offers helpful tips to marketers on going beyond the basics to take advantage of the unique strengths of Facebook, Twitter, YouTube, Foursquare and LinkedIn (e.g., “If you’re a B2B company, LinkedIn is a great way to identify, connect with, and build stronger relationships with potential customers by interacting with them through LinkedIn Groups and providing responses to the questions they post on LinkedIn Answers”).


    Social Trust Factor: 10 Tips to Establish Credibility by The Marketing Nut

    Pam MooreFrequent best-of honoree Pam Moore explains the importance of the trust factor in encouraging brand engagement and offers 10 tips for increasing your social trust factor, such as developing a consistent online brand persona, hanging out with the “right” people in your business social networks, and taking the time to cultivate relationships.


    Social Media Marketing – 10 Inspiring Infographics by Jeff Bullas

    Jeff Bullas shares some interesting social media statistics (e.g., Tumblr is now attracting over 90 million unique visitors every month; StumbleUpon drives over 50% of all social network traffic) as well as helpful how-to’s (e.g., How to Twitter and LinkedIn Boot Camp) in this intriguing collection of infographics.


    How to be a rock star on 8 social media platforms by iMedia Connection
    ***** 5 STARS

    Kent LewisKent Lewis packs an incredible amount of useful information into this concise post, which outlines tactics for marketing success, illustrated with real-world examples, for Facebook, Twitter, LinkedIn, Google+, YouTube, SlideShare, Quora and Foursquare.


    Don’t Let Legal Keep You Out of Social by Social Media Marketing Magazine

    Glen GilmoreGlen Gilmore reviews some high-profile examples of social media legal cases, which, he writes, “have largely been related to cases of egregious misconduct.” He then explains the basic legal and regulatory risks associated with social media, and presents a plan to minimize such risks in business social media use.


    Busting Social Media Myths and Avoiding Common Mistakes

    Five Social Media Myths You Need to Know by frogloop

    Allyson KapinCommenting on Facebook’s dominance and huge market reach that, “while it maybe true that your organization needs a better Facebook strategy, it’s also important that you dig a little deeper into social media stats,” Allyson Kapin debunks five social media myths. Though her focus is on fundraising and social media use by non-profit organizations, much of the material here applies more broadly.


    Beware Best Practices, They Can Kill Productivity, Innovation and Growth – Adopt Facebook, Linked-in, Twitter by Forbes

    Adam HartungFor those executives who still block or limit access for their employees to social media sites and mobile devices, Adam Hartung reminds readers that personal computers were once looked at as productivity destroyers (PCs were viewed as toys that lacked the robustness of mainframe applications by some CIOs back in the 80s) and warns that “best practices” (e.g., “We need to control employee access to information” and “We need to keep employees focused on their job, without distractions”) are a dangerous myth.


    Four Common Social Media Mishaps by iMedia Connection

    Erik DeckersErik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. People go to LinkedIn to connect with people who can help them do their jobs better, not share their love of your white chocolate macadamia nut brownies.”


    Ten Myths About Social Networking For Business by Forbes

    Neal RodriguezNeal Rodriguez provides “a comprehensive guide to social networking misconceptions—each accompanied by a tangible action plan that you can take right now,” such as “Myth 4: You have to spend hours a day on Twitter” (he recommends using Tweetchats—not a bad idea, but not right for everyone).


    B2B Social Media Guides

    Top social media platforms for businesses by iMedia Connection

    Kent Lewis outlines the benefits of social media for B2B businesses, the challenges such vendors face in social media, the essential elements of a B2B social media program, and the best platforms to utilize (blogging, LinkedIn and Twitter are obvious; Facebook and Quora somewhat more questionable).


    Turn B2B Buying Into a Social Experience by iMedia Connection

    Tony ZambitoTony Zambito outlines the changes social media has brought to the B2B buying process and identifies four areas where buyer expectations have changed that B2B marketers need to be aware of and address. Another outstanding post from Tony is The New Social Buyer Ecosystem, which delves into the concept of social Buyer Circles and their implications for marketers in engaging social buyers in the B2B realm.


    YouTube Tips and Tactics

    YouTube etiquette for 2011 by iMedia Connection

    Daisy WhitneyDaisy Whitney provides excellent tips for making the most of YouTube, such as paying special attention to the crucial first 15 seconds of every video you produce; entering your keywords in rank order; and uploading a custom thumbnail image for each video rather than relying on the YouTube default selection.


    6 Best Practices For Small Business YouTube Marketing by OPEN Forum

    Todd WassermanTodd Wasserman shares advice from entrepreneurs who’ve been successful with YouTube marketing on best practices for the platform, including buying ads, finding your niche, using technology such as Hot Spots to test the effectiveness of your videos, and tracking ROI.


    YouTube It; You Rank for It – Improve Your YouTube Rankings by iMedia Connection

    Chris Adams of gShift LabsChris Adams of gShift Labs explains how to optimize video rankings in YouTube, the factors that affect ranking (beyond the obvious) and the importance of analyzing and acting upon YouTube metrics regularly.


    Search and Social

    When search meets social by Econsultancy

    Nick JonesDue to the growing importance of social signals in search results, Nick Jones writes that “2011 marks the year when social media has shifted from being nice to essential…Social elements play a huge part in the traffic generated, but also…citations and “votes” in the form of Tweets and Likes go a long way to indicating to search engines that this content has value and deserves to rank for relevant keywords.”


    How Social Media Affects Content Relevance in Search by Mashable

    Shane Snow explains why and how Google and Bing are incorporating social signals into the search algorithms, how these changes may help newer businesses, and which previously helpful SEO tactics are now much less important. The key to success in this new world is creating highly sharable content and building a network of influencers who will share it.


    Social Media Monitoring and ROI Measurement

    10 Measures of Social Media ROI for Your Brand by SocialTimes

    Neil GlassmanNeil Glassman presents his “ten measures of social media marketing ROI,” though ROI purists may quibble with some of his entries, e.g., raising the quality and quantity of job applicants by creating a “social culture.” But it’s an intriguing list nonetheless.


    Forget Social Media ROI by ClickZ

    Heidi CohenThe brilliant Heidi Cohen contends that only a third of companies are attempting to track social media ROI; outlines three reasons why such calculations are difficult (e.g., “Social media interaction tends to happen outside of the purchase process, either before or after”); and presents as alternatives five social media metrics she believes really do matter.


    Social Media ROI for Me-Too-ers versus Innovators by SocialSteve’s Blog
    ***** 5 STARS

    Steve GoldnerSteve Goldner uses a graphical social media activity scale to explain the differences in tactics and related ROI measurements between “Me-Too’ers” (focused on basic activities like setting up social profiles and adding sharing buttons to their websites) and “Innovators” (integrated social media efforts, formalized social media relationships).


    Things We Should Ask The ROI Question About Before Social Media by UnMarketing

    Scott StrattenScott Stratten makes a concise yet blistering argument against obsessing over social media ROI, noting that social media is held “to a higher level of judgment than most things in business,” then questioning the ROI of things like meetings, logo-emblazoned coffee mugs and employee commute time.


    5 Ways to Measure Social Media by ClickZ

    Ron JonesFrequent best-of contributor Ron Jones recommends measuring a number of different metrics within categories like Awareness/Exposure (the most basic level), Influence, and Engagement (e.g., number of shares, mentions, comments and retweets).


    The ROI of Social Media ROI by iMedia Connection

    Scot WheelerScot Wheeler presents a helpful diagram for evaluating social media while also noting that “ROI is not always the best way to evaluate the value of social media engagement to an organization…Often, when management asks for the ROI on social media, what they are really asking for is the value of social media engagement to the business.” He then describes the usefulness of awareness, buzz, reach and sentiment as measures of social media value. Also worth checking out is Scot’s follow-up to this post, The Four Principles of Social ROI Measurement, in which he contends that “the accumulation of ‘likes’ or ‘followers’ and the generation of engagement are not ends in themselves. These are tactics which are meant to prime a growing and engaged users for eventual transactions, but which are no more directly measurable in terms of revenues generated than is PR, print, TV or radio advertising.”


    Explaining “social media ROI” AGAIN. And again. And… again. by The Brand Builder Blog

    Olivier BlanchardOlivier Blanchard serves up an entertaining and informative rant about the continued inability or refusal of many social media professionals to explain the ROI of social media, writing “As annoying and curious as it was, back in 2009, when so many so-called ‘experts’ and ‘gurus’ couldn’t figure out how to explain, much less determine the ROI of anything relating to social media, it is inexcusable today.” He explains the basics of social media ROI measurement, though conceding in the end that “Not all social media activity needs to drive ROI.”


    14 Top Tracking Tools For Your Social Media Stats by Abnormal Marketing

    Fiona McEachranFiona McEachran takes a look at 14 social media monitoring tools, ranging in price from free to “don’t ask,” including Trackur, Webfluenz and BackType.


    INFOGRAPHIC: How Much Does Social Media Really Cost? by Scribbal
    ***** 5 STARS

    Mariel Loveland presents an outstanding infographic detailing the internal and external costs of social media marketing along with the expected savings or return in various business areas, drawing on both statistical and anecdotal data.


    The Business Impact of Social Media [Infographic] by ReadWriteWeb

    Klint FinleyKlint Finley reports on research regarding social media use in Forture 500 companies covering priorities, success measures, rationale, and brief profiles of successful social media use in big companies (Coca Cola, jetBlue, Dell, Red Bull and others).


    Facebook, Twitter Shares Outpace Other Social Buttons by MediaPost Online Media Daily

    Laurie SullivanLaurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.”


    10 Intriguing Insights on the State of Social Media and Blogging by Jeff Bullas

    Jeff Bullas (again) summarizes 10 key insights from Nielsen research on social media, among them: Facebook dominates the “time spent online” metric—Facebook users collectively spend three times as many minutes with Facebook as they do with Yahoo, and four times as many as with Google. Nearly a quarter of total online time is spent with social networks and blogs. And women outnumber men on eight of the top 10 social networks—but guys are in the majority on LinkedIn.


    Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC] by All Twitter

    Shea BennettShea Bennett shares more takeaways from Neilsen research, such as that “40% of social media users access content from their mobile handsets,” with users over the age of 55 driving much of this growth. Social networks and blogs are visited by more than three-quarters of Internet users. And Tumblr is among the fastest-growing networks, tripling its user base in 2011.


    Social Media Report: Q3 2011 by Nielsen Research

    Want to draw your own conclusions from the research cited by Jeff and Shea above? Here’s the source.

    9 Social Media Infographics You Must See by DreamGrow

    Mart ProomMart Prööm presents a fascinating collection of infographics, with stats and findings ranging from the percentage of U.S. adults who use social media every day (65%) and the top buyers of social media monitoring tools (43% are social media managers, 19% are agency professionals) to the leading social networks for small business (78% are on Twitter, 75% on Facebook) and a simple process for creating a social media strategy.

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      This article originally appeared on Webbiquity | B2B Marketing Blog and has been republished with permission.
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    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
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