Twitter Facebook LinkedIn Flipboard 0 Although sports organizations are inherently dependent on fans for business success, so much of what they do goes on behind the scenes. From training and trades to more simple things like meals and travel, much of what sports organizations and their athletes do on a day to day basis occurs out of sight. Social media has changed that. Many teams now offer “behind-the-scenes” content on social channels. Instagram photos, YouTube clips and other resources are being used by these organizations to offer exclusives to their followers. In doing so, they’ve managed to attract dedicated followings who keep coming back for more unique content. Something as simple as showing teammates celebrating on a plane, offering photos of new training facilities, or even (as you see above) getting excited about ice cream, can go viral amongst fans of a particular organization. One example of content unique to social media followers came from the organizers of Super Bowl XLVII last year. The success of a sports organization’s social channels is often dependant on them offering unique content that is not available anywhere else. This can come in the form of traditional content, contests for social followers, or real-time updates during games for those who are unable to watch or listen live. One example of unique social content comes in the form of a second screen for sporting events. Organizers of the Superbowl XLVII in New Orleans created a customized social media command center to highlight the social media interactions of fans around the big game. This is the third post in a series adapted from the white paper “3 Ways Sports Organizations Use Social Media to Increase Fan Loyalty.” View part 1 in the series, part 2 in the series, or download the full whitepaper below. In the fourth and final post we will break down the third way that sports organizations can build stronger fan loyalty, by making fans contributors to teams and uniting them. You can download the full whitepaper now. Twitter Tweet Facebook Share Email This article originally appeared on HootSuite Social Media Management Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?