One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. While everyone knows that things like cat pictures perform really well on social media, that’s not content that’s going to be compatible with most businesses. However, that doesn’t mean that businesses won’t be able to produce great social media content. Regardless of the specific industry, there are always ways to come up with content that’s useful and interesting.
To help you get started, let’s take a look at some different ways your business can create social media content that will be well-received:
Use Blogging As The Foundation
If your business is in the early stages of social media marketing, the best place to begin producing content is your blog. The reason this is a good starting point is it provides an easy way to start creating content that can be shared through social media and then bring visitors back to your website. And if you’re worried that your business doesn’t have anything to write about, think about all the questions you receive from potential and current customers. By turning those topics into blog posts, you’ll start plenty of social media discussions, which can then yield additional topics that will make great posts.
Expand On Popular Blog Posts
Because writing a blog post is easier than creating an infographic or producing video content, blogging is a great way to test different ideas. Then when a post does perform really well, you can take the time to expand it into a richer format. By using this strategy, you’ll be able to expand your content into all kind of mediums. Fun facts, case studies, infographics, videos and even e-books are all types of content that can gain a lot of momentum through social media channels like Facebook, Twitter, and Google Plus.
Take The Guesswork Out Of Producing Great Social Media Content
Following everything we covered above is the best way to start producing great content for your company’s social media channels. While the above strategy will help you come up with interesting pieces, some will perform better than others. However, that doesn’t mean that you’ll have to continue guessing
The easiest way to take the guesswork out of producing content that’s going to perform great is by using the Send Social Media Dashboard. Because this dashboard makes it extremely easy to see all your social media statistics in one place, you can let real data guide your content efforts. Thanks to their easy monitoring, your team will know exactly what kind of content they should focus on producing for your target audience.
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