Defining your company’s social media strategic business objectives prior to making a significant investment is good sense. Like any marketing initiative, you should define what success will look like before jumping off the deep end.

Because social media is so broad and potentially resource intensive this is especially true. The fact is, a universally accepted social media ROI model has yet to emerge, so in the meantime make strategic planning a priority on the front end.

For most companies, that means hiring an experience social media marketer to advise on the logical first steps and help develop an appropriate execution plan. In that process, you might consider the following list of potential objectives, both tactical and strategic.

social media strategic business objectives