One complaint I hear often from business owners is how no one responds to their social media posts. More specifically, they complain that no one buys based on their social media copy.

If this is you, then the first thing you need to do is realize that social media isn’t necessarily to get people to buy. Instead, see social media as the first step in your sales funnel. You use social media to drive traffic or increase leads.

The second thing you need to realize is that not all social media platforms will work for you. For example, Facebook business pages don’t really work for me. I really just have one to run ads. On the other hand, Twitter and Instagram do work for me so that’s where I focus my attention.

And finally, we need to talk about social media copy. Quite frankly, some people really have no idea what they are doing. In this article, I’m detailing X tips for social media copy.

Don’t push products or services

The first tip for writing better social media copy is to avoid pushing products or services. Social media copy isn’t about “Buy here!” or “Sale! Sale! Sale!” Not usually, anyway.

Or, you can skip promoting a service or product, period. What you do instead is focus on a call to action like signing up for your email list. The key here is to have a really good opt-in your audience actually wants, otherwise it won’t work.

Create a dialogue

If you want people to buy from you, they need to trust you. One way to do that is to be as transparent as possible on social media. For example, I love participating in financial twitter chats because it gives me the opportunity to have open dialogue.

The same concept can also be applied to any social media platform. For example, you can ask your Instagram followers a question and encourage them to comment. You can also encourage them to tag their friends.

Show more of yourself and your clients

Some of my most engaging social media copy is when I share stories and teachable moments. For example, I recently shared a story of some of the biggest mistakes I’ve made in business. It’s provocative, gets people talking and allows people to get to know me a little better.

By the way, I also share my successes and the successes of my clients. Both of these perform extremely well – especially if you have video testimonials for the latter. In these cases, you’ll want to focus on one amazing thing they did. For example, one of my most popular ones says “Courtnie quit her job and got a $15K client in six weeks!”

In this case, I’m promoting my product or service without overtly promoting my product or service. I’m doing it by showing the successes of other people.

Final Thoughts

Social media copy is meant to be engaging, fun, and inspiring. The good news is that doesn’t mean you need to reinvent the wheel. Instead, use these tips and add your own spin on them.