Your marketing strategy will never be complete if you don’t maintain a social media presence. Just like with anything else, taking proper care of your accounts can be extremely time-consuming and ineffective unless you have the right tools at your disposal. If you don’t have time to experiment with a large variety of tools in order to find one that is right for you, a good idea would be to consult several experts. Luckily for all of us, a few social media influencers were very helpful and told us about their most favorite social media tools.

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1. Social Inbox by HubSpot

Whether you are in the process of developing a brand new social media strategy or are looking to improve the current state of things, Social Inbox is beyond helpful, as it delivers real social media ROI. It also simplifies the process of social media monitoring. Social Inbox gives you an opportunity to view social media activity by segments, which really helps dealing with the astonishing amounts of data on a daily basis. With Social Inbox, you can segment your data based on a variety of factors that include, but are not limited to, keywords, leads, or mentions. It really makes you able to perform analytics, generate reports, manage online relationships, and so much more.

What makes it better than other tools?

Bill Faeth, CEO of Inbound Marketing Agents: “Having a social media tool that fully integrates with all of your digital marketing and sales campaigns is what separates the Social Inbox from all other social media platforms. The ability to alert different sales team members based on who should take action is invaluable to developing personal relationships with prospects and can also be used as a customer service tool.”

2. SocialBro

This Twitter management tool is often used because of its simplicity and ability to save time. SocialBro shows you when your influencers and your followers are mostly online, thus allowing you to perform real-time analytics. Finding relevant followers has never been easier. You can now perform your search based on time zones, language, number of friends, number of tweets per day, and other criteria.

What do the experts say?

Bill Faeth: “SocialBro also allows you to track the optimal times for tweeting and the geo-locations and time zones they are located in.”

John Paul Aguiar, Blogging Entrepreneur: “It gives me the tools to first see what is happening in my community on a daily basis, and then make the changes I need to make from the information I am given.”

Social Media Platforms
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3. Hootsuite

Here is another tool you should utilize on your way to social media success. Hootsuite proves that there is an easy way to monitor and perform tasks across numerous social media platforms. You look after your Facebook, Google+, LinkedIn, and Twitter accounts from a single, easy-to-use dashboard. With Hootsuite, you are able to effectively schedule posts ahead of time, including shortened links and images.

What do the experts say?

John Paul Aguiar: “This one tool is the foundation of all my social media… Being able to schedule and monitor my shares across all networks quickly on one dashboard helps me free up a huge amount of my time, leaving me time to focus on engaging with people around those shares.”

Ted Rubin, Social Marketing Strategist: “I use Tweetdeck on my laptop to manage my Twitter accounts because I am a creature of habit and have been using it for so long that I don’t want to let go, even though Hootsuite is a much better product. I use Hootsuite on my iPhone and iPad because it simply is the best app to manage multiple Twitter accounts.”

What is your experience using these social media tools? Do you know of any tools that can be a better alternative to the ones mentioned in this post? Let us know!