There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging – SEO, or search engine optimization.
Most service-based business owners are not harnessing the power of SEO by using their website to publish strategic blog content that resonates with readers.
Although video marketing is a hot topic this year for social media, blogging is not dead. In fact, your business blog can be used to elevate your messaging by transcribing that content and repurposing it into a post on your website.
There are many reasons why your entire marketing strategy shouldn’t revolve around just building an audience on social media platforms.
1. You’re posting content on a borrowed platform that could go down at any moment
When you’re posting content to Instagram or Facebook for business, they own the content. Not only are your posts at the mercy of the algorithm, but you’re also vulnerable to tech glitches that prevent you from spreading your message to your audience.
It’s important to think long-term. If you build your entire following on Instagram and it closes down, you’ll lose your main lead generator without a backup plan.
For example, look at Periscope and Vine. The platforms shut down and content creators lost their revenue stream instantly.
On your website, you own the content you publish. With the power of Google, you’ll be able to capitalize on a search engine to put your blog posts directly in front of ideal clients.
2. Google can’t read your social media posts
All of the content you’ve spent hours creating for Instagram and Facebook is hidden from Google.
That means a lost opportunity of getting found by hundreds or thousands of ideal clients searching for your services.
With blogging, you have the opportunity to craft strategic content that provides solutions to their problems or information that people are searching for.
The difference here is that instead of having to sift through Instagram hashtags, engage with people who may or may not be interested in what you have to offer, and send hundreds of DMs a month, people finding you on Google are actively searching for your exact services.
3. Social media posts have a short life cycle
With social media, you have to post daily or multiple times a week to increase the exposure of your account and grow your leads.
Blog post content is evergreen, meaning you publish it once and continuously brings in traffic. Instead of having to repurpose your social media content every few months, your blog post can rank on page 1 of Google for years.
You want to capture the information of website visitors through a lead magnet, which is something of value you give away for free in exchange for an email address. Once you have this system in place, you’re able to grow your email list full of warm leads on autopilot.
That means you can step away from your business, continuously attract ideal clients to your website, and make money from your passive income offers like digital courses and products.
You’ll have a powerful organic marketing strategy in place instead of relying on ads.
That’s the power of putting time and energy into a free marketing strategy that gives you more control over your content and positions you in front of people searching for your services.