It seems we can’t go more than a few days without hearing about the next big thing in social media. From Pinterest to Path, it is amazing that new networks continue to launch and actually thrive. Some have said that the infrastructure has been laid down with Twitter, Facebook and YouTube and that there will likely not be many new entrants. I disagree. While I don’t think the big guys are going anywhere soon, I do think that there will be a swarm of niche networks that gain huge popularity very quickly.
The rebirth of MySpace will be one of these.
Watch the new teaser video.
I’ve never been a MySpace loyalist. I simply had an account and followed a few bands and indy artists and never got too engaged. I’m very intrigued though by what myspace is up to with its redesign. There are 3 reasons this relaunch will draw people in.
1. A Platform of Artistic Self-expression
The myspace website indicates they are rebuilding the site from the groud up and saying,
“…we’re staying true to our roots in one important way – empowering people to express themselves however they want.”
This idea of artistic self-expression will be the key to the platform’s future success. The social web is in a transition phase from the excitment of purely being able to connect with others in a seamless manner (which Facebook pioneered) to the future, which will be actual artistic expression across the social web in a manner much more creative than simply status updates. This social media self expression will actually allow people to be ‘socially artistic’ on the web versus the relatively one-dimensional expression that currently occurs across Twitter and Facebook. Pinterest’s success is proof of the early signs of this phenomenon.
2. Visually Stunning
Myspace has taken the familiar ‘stream’ concept we are all so familiar with and made it look much better. Big bold photos, combined with massive font overlay looks very fresh and appealing versus what often is a cluttered experience in the Facebook stream. Facebook, Google+ and Pinterest have all been driving towards more visually appealing newsfeeds recently, but MySpace has pushed the visual experience to a whole new level.
3. Stay Niche
The new myspace will not appeal to everyone. And that is why it will be a success. There will be those that feel no reason to add yet another network into their ever growing mix. But the ‘creatives’ of the the world – those who have a passion for the arts, whether it be music, design, film, dance will not be able to get enough of the new myspace (*my prediction).
I never, ever thought I’d be writing such a pro-myspace post. In fact, I thought it was dead long ago – but if the actual user experience is anything like the teaser video, we might just be seeing the re-entrance of a major player on the social scene.
What do you think? Can myspace ever regain shades of its old glory?