In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very important too.

Having a strong social media presence can result in more than just clicks, likes, and Facebook reactions. It can result in brand awareness, drive product sales, or even attract bigger brands.

The only problem is that becoming a social media sensation is a long and constant journey. Many entrepreneurs are outsourcing social media these days and hiring other experts to manage their whole process.

If you’re on the fence about whether you should hire a social media manager, here are 3 reasons to help push you over the edge.

Test Out Strategies More Efficiently

Have you ever tried to implement what you thought was a winning strategy only to have it fall flat? Whenever this happens to me, I always wonder if it was something I did wrong or if I gave up too soon. I never know the answer.

When it comes to social media, you must get into the habit of testing out different strategies. Working with an expert who has a proven track record can help you nail down the right strategy.

It will also provide you with accountability and direction so you can know when it’s time to move on or step it up a notch. Social media success for businesses is all about timing and positioning. Working with an expert can help you fine-tune your strategy and process to eliminate frustration.

Gain Back Some of Your Time

When you outsource anything, you’ll gain the instant benefit of buying back some of your time. As a busy entrepreneur, you probably have a ton on your plate each day.

You’re likely working on projects that provide an instant income which means you may not have time to invest in social media growth. If you can afford the financial investment, hiring some social media help could provide a lot of relief.

You can still grow your profiles but you’ll also have time to focus on other important aspects of your business. In turn, you can grow several areas of your business simultaneously by hiring a social media manager.

Guaranteed Consistent Content

The secret to social media success is consistency. It won’t do you any good to pop online with branded messages and inspiration only to go virtually missing just a few weeks after. Being consistent and continuing to show up and provide value will help grow your social platform.

Social scheduling tools can help you post consistently online, but you have to consider the time have to put into the task and the fact that you can still fall off track if you’re doing it on your own.

When you hire a reputable social media manager, you are basically guaranteed that you’ll have consistent, high-quality content to put out on social media.

Over time, you’ll start to reap the benefits of this consistency.


Growing your social media influence doesn’t have to be a solo effort. You can hire help at any stage of the process even if you’re just starting out.

If you want to have a strong social presence but either don’t have the time or interest or just don’t know how it works, you can hire a social media manager to provide you with a consistent, quality service.

From there, you can develop a new stream of business income by marketing to your social audience and getting them to join your email list.