3 Questions To Ask Before Running a Social Media Campaign

Ready to start a social media campaign TODAY?

Hold up. Take a deep breath. We all want to see immediate progress and jump right into a new endeavor, but there are several factors to consider before launching a new campaign if it’s going to be the best it can be. It’s a great choice to focus on social media since approximately 46% of online users count on social media when making a purchasing decision, so take the time to make sure everything is in order.

Before pushing ahead with a social media campaign, contemplate these very important questions first.

What would I consider a successful campaign for my business?

There’s something to be gained, so what is it? Do you want more followers on Facebook or Twitter? Want more people to visit a website or landing page? Trying to increase sales by spotlighting a promotion? Ultimately, it’s important to know what would make a campaign successful. Focus on goals and what needs to be accomplished.

Knowing the objectives of a campaign is a good first step. Jumping into something without fully understanding what should be accomplished isn’t the best move. Don’t take a shot in the dark!

How am I going to reach my audience?

Start off by asking who that target audience is for the particular campaign and what platforms will be the best place to reach them. For example, Twitter’s fastest growing demographic is 55 to 64 year olds, and ages 25 to 35 is the most common age demographic for Facebook. Researching the best ways to influence the correct audience for a campaign will save a lot of time and stress in the long run.

Want to engage potential buyers? If a social media campaign is going to be successful, companies need to have a deep understanding of their customer base.

What’s my timeline?

A social media campaign can go on for a long time and there’s nothing wrong with that, but there should be ways to monitor success. If something isn’t working the way it was expected, that’s a great time to switch it up. Running a social media campaign on a timeline allows marketers to analyze their approaches and readjust their strategies.

If there isn’t a sense of urgency with a social media campaign, potential customers won’t feel the need to act fast. A timeline is a great way to keep things moving.