James SpillaneAre you planning to get more out of your lead generation and appointment setting through social media? Do you have your own social media page for your business? Or if you already have one, are you sure it’s optimized for getting maximum output for generating inbound leads?
Social media sites (i.e. LinkedIn, Facebook, Twitter) can be great marketing tools for advertising products and/or services for small businesses, medium-sized companies, and even large corporations. Still, there are a few things that one needs to take into consideration to allow bountiful conclusions from marketing to said sites.
An article written by Patsi Krakoff in writingontheweb.com which is entitled “Social Media: 3 Keys to Business Success” has stated that there are three P’s to follow when marketing through social media sites. These three P’s are:
Purposeful Plan
Plentiful People
Practical Posts
These three P’s of social media marketing will allow maximum output of high quality leads that will aid businesses create a loyal client flow. Building a well thought out and well-organized page will do just that.
Let us take further a look into these three P’s.
-
Purposeful Plan
Everything can fall apart without a plan. One has to learn the tricks of the trade in getting your social networking page noticed by your targeted markets. Facebook, Twitter, LinkedIn, and other social sites each have their own unique way of letting one’s business interact with their prospects.
-
Plentiful People
If the business has set up it’s own social networking page, it is still nothing if they do not have followers, subscribers, and basically a good network of people reading their content. Facebook has Likers, Twitter has followers, and even LinkedIn has connections. Businesses, no matter what industry they belong to, should build up on such to build their page’s popularity rating and, therefore, maximize chances of gaining inbound leads.
-
Practical Posts
People always want to see updates. Whether it may be there favorite line of gadgets or another business, this is now their morning newspaper. Social networking pages should post new updates and content in a constant basis to let their followers/subscribers keep their interests piqued. No updates will automatically let their existing follower count to drop as they will assume that the page (or even the business itself) had already died.
Another thing that can be added to the mix of tips in gaining popularity through social networking sites is building a well designed page. People like to be amazed, not just by the content, but at what the site looks like. As such, having a poorly made or overly simplistic design will not get the business more leads than it already should.
So if you’re planning on starting out marketing through social networking sites then you should start now. If it is for getting software, auto insurance, or even energy sales leads, building good social media presence through the tips outlined for you will get your business, company, firm, agency, or corporation to gain massive amounts of quality inbound leads.
This article was written for Business 2 Community by James Spillane.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
I agree with you on the 3Ps concept, and I believe all three parts are essential to a meaningful and successful online presence for different reasons:
1. A purposeful plan is much more important to become a recognized webpreneur than most people might think. The unprecedented growth of the Internet makes it essential and vital to have sound direction in the web jungle, and preparing a a purposeful plan will definitely let you know where you are heading to.
2. Your efforts to be heard on the web are proportionally related to the size of your audience. You have to attract a large volume of – preferably targeted – Internet users to generate leads or promote your purpose.
3. Finally, publishing practical posts is in line with the principle that you have to offer value to your audience, mostly in the form of information. This will increase your reliability and status, which will also attract more visitors.
Thanks Matt its very useful suggestion to every new business promoter with your brief explanation. we can able to target the right people.
You’re very welcome Magendra
I apologize for the typo, that’s Mahendra.