The Problems

  1. Do you ever feel like your tweets and updates fall into a black hole, never to be seen again?
  2. Does your idea of building a following consist of spamming your entire friend list with a plea to like your page and share it with their friends?
  3. Are you never retweeted, and do your new followers always seem to have an xxx in their handle?
  4. Is social media stupid and a waste of time?
  5. Is it impossible to tie ROI to social media?

The Solutions

  1. Would you like your own page if it wasn’t your own? Why or why not?
  2. Does what you say reflect who you are, or just what you do?
  3. Are your updates more for you, or for your customers, prospects and leads?
  4. What do they want to see?
  5. Have you asked them?
  6. Could you get someone to like your company / brand without mentioning what you do?
  7. Are Google rankings, social media and sales interconnected?
  8. Are you aware of the important factors in SEO?
  9. What’s an inbound link?
  10. Why would someone ever link to your website?
  11. Can you create something worth sharing?
  12. How much time does it really take to write a quality blog post a week?
  13. Do you ask leads how they found out about you?
  14. Can you spend more than 10 seconds considering each one of these questions?
  15. Lastly, can you write your own question below to help crowdsource an even better list?

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