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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩Social Media

    18 Signs You’re a Seriously Terrible Social Media Manager

    author imageJay Leonard Last updated: 27 June 2013
    Twitter Facebook LinkedIn Flipboard 7

    social media strategySocial media is the most amazing thing to hit the marketing world in decades. It’s nearly free, especially if you’re not spending enormous amounts of time on it. You can reach plenty of people, which makes you nearly famous, if you think about it. Plus, Twitter and Facebook are so hot right now, which means you don’t need to do much of anything to market with them. Essentially, you just have to show up.

    There are a million ways to market on social media without putting forth a lot of effort. Maybe you won’t make a sale or reach out to new customers, but who cares when you’re making money for doing nothing? You probably won’t worry much about metrics, but how can you worry about that when your adoring social media fans are waiting? Instead, you can do these things to keep a social media presence without a lot of effort (or results).

    Auto Posting

    Go ahead and schedule all of your tweets for the next five years. Then you won’t even need to open Twitter again unless it’s to post fun photos of your dog. Who cares if the content is relevant? At least your company is staying in front of people via their Twitter feed.

    Link Accounts

    Come to think of it, you can just do that for your Facebook posts, too. It doesn’t matter that your Facebook fans are probably Twitter followers, too. They won’t mind seeing the same thing over and over.

    Same Content on All Channels

    While you’re at it, go ahead and link all your social media accounts so your auto-posts populate all your social media feeds at the same time. No one will find that annoying at all.

    No Engagement Necessary

    There’s no need to engage on social media aside from your automated posts. Your customers really don’t care to know there are real people behind the brand, and besides, it takes too much time to answer questions and share cool stuff on Twitter and Facebook.

    No Follow-Back Girl (Or Guy)

    You don’t need to follow people back. You’re the popular one here, and that means all eyes should be on you. Reciprocation just means more work.

    Blogging Is Boring

    Maybe companies who blog more than twenty times per month get five times more traffic than companies that blog once per week, but who has time to create a content calendar, write content, and optimize for search engines? Not you!

    LinkedIn Is for Losers

    Don’t even bother with LinkedIn or Google+. Seriously, that stuff’s only for the boring people who are serious about lead generation through social media. That’s way too much work.

    All Eyes on You

    Fill your company Instagram with selfies and pictures of your food. No one really cares what your company is actually doing, and pictures of your shoes are way more exciting.

    More Brownie Recipes, Please

    Pinterest is a lot easier to use if you don’t include information about your company or prices for goods and services. That will leave you more time to cruise for recipes and bathroom decorating ideas.

    DistractionTube

    YouTube is a place to watch videos when you’re stressed out about how much social media work you’ve done lately. There’s no need to use it for your own marketing needs.

    Comments Are Bad News

    Feel free to ignore comments on your social media, especially if the criticism is harsh. In fact, go ahead and delete it so others don’t feel tempted to corroborate. No one needs that kind of stress.

    Self-Promo Only

    When others in your company do cool things, there’s no need to promote that on your social media channels. Your content is always the best, so why should you put forth the effort to share others’ work with your followers?

    It’s Better to Ask Forgiveness

    When you seen a fun image that belongs to someone else, go ahead and take it. There’s no need to ask for permission, because that just takes a lot of time. Besides, if someone does get mad about it, you won’t have to pay for it. That’s on the company’s dime.

    Only Legit Customers, Please

    There’s no need to interact with other brands. Brands can’t buy stuff, so you’re really just wasting your time.

    Self-Targeted Content FTW

    Buyer personas are boring, and you are not. Therefore, go ahead and post as if you’re the target audience. Only those as cool as you should be buying from your company, anyway.

    #oops

    Newsjacking is the easiest way to share content, so you could do that—and only that—to keep your feed fresh. Don’t worry about researching those newsjacking hashtags, either. Nothing bad has ever come from that.

    Look at Me!

    If you feel like people aren’t paying attention, tweet something every fifteen minutes. Doesn’t matter what. No one can ignore you then!

    Math Stinks

    Analytics are math, and math stinks. Social media should be a party all day long, so who has time to figure out if all this fun is working?

    (In case you were wondering, this is absolutely, definitely satire.)

    Obviously, social media management shouldn’t be easy at all. With such a powerful tool at your fingertips, there’s no excuse to take the lazy way out. You’re already dealing with a marketing device that costs little more than time—a lot of time, smarts—plenty of that, and diplomacy. So much diplomacy. If you do it right, take the time, use the smarts, and be as diplomatic as possible, your company and brand could see amazing results. If you do it wrong, not only is your social media useless, but it could also make you a laughingstock.

    image credit: ambro/freedigitalphotos.net

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      This article originally appeared on Inbound Marketing Blog and has been republished with permission.
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    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


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      Discuss This Article

    Show Comments (7)
    Add a Comment
    • Felicia says:
      July 11, 2013 at 9:34 pm

      Thanks for the tips.

      Reply
    • Karen Clark says:
      July 11, 2013 at 9:50 pm

      This is brilliant! I think a lot of times people run with the herd and do these atrocious things because they see others doing them, and then bad practices are perpetuated. Thanks for saying it like it is – I’m sharing!

      Reply
    • Danielle M says:
      July 11, 2013 at 10:35 pm

      I really enjoyed your article! As a social media marketer, I can’t wait to share your article with clients. You’ve put a fun and interesting spin on explaining just how much work is involved in properly managing a social media account.

      Reply
    • jsncruz says:
      July 12, 2013 at 12:10 am

      Entertaining read! However, I’ve got to argue a couple of points :P YouTube is doing well as a marketing tool in my country (Philippines) due to sheer addiction to online videos (even branded ones). Recipes (and lists of the sort) also seem to do very well for the food brands my team manages :)

      Reply
    • Trudy Scott Food Mood Expert and Nutritionist says:
      July 12, 2013 at 5:13 pm

      Brilliant! lots of great advice and I see a LOT of this happening. Good to know about 20 blog posts per month …I need to increase mine

      Reply
    • Carlos Gil says:
      July 16, 2013 at 10:03 am

      Great tips!

      Reply
    • Krista Bunskoek says:
      July 16, 2013 at 5:45 pm

      Great tips, Jen! (yup, that’s all the time I have to comment!) Sharing your post!

      Reply

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