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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
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      • Bitcoin Blackjack Sites
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • CateCoin Price Prediction
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      • DogeBonk Price Prediction
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      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
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      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • New NFT Projects
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      • Sport NFT Drops
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      • Azuki NFTs
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
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      • Buy Nikola Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
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      • Immediate Edge Review
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      • Prime Advantage Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best GameFi Cryptos
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      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
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      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
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      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
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      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
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      • Buy Tezos
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
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      • Make Money With NFTs
      • Best Metaverse Coins
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      • Buy Axie Infinity
      • Buy Decentraland
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • Real Estate Investment Club Review
      • Identity 20XY Review
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      • Binance
      • Crypto.com
      • DraftKings
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      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
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      • Buy Stocks on eToro
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      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
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    Digital & Social⟩Social Media

    15 Ways To Fail At Social Media Marketing

    author imageAlan Draper Last updated: 23 March 2015
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    15 Ways to Fail at Social Media Marketing.You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve begun integrating social media into your business strategy. Good for you! You’re already in the game. While other people are still trying to figure out how to tie their skates, you’re out there doing laps and taking practice shots. But how many of those shots are you missing?

    When it comes to social media marketing, there’s a lot to learn. Between all the various networking sites and blogs—not to mention other aspects of your marketing plan—social media can be overwhelming. If you never learn the rules, you’re never going to have the competitive edge you need. You’ll never gain the audience you want if you aren’t creating and sharing the right kind of content, and as a result, you might never be able to come up with clever sports analogies for your blog posts. (Also, you know, your conversion rates may suffer.) So, because I know you’re eager to dazzle your loyal fans and prospective customers with your new found aptitude for social media, here are 15 marketing fails to avoid when using social media marketing for your business.

    1. Bragging

    Here’s the thing: for one reason or another, your fans and followers already like you. Maybe they want to keep an eye out for promotions, maybe they’ve purchased from you before and are big on brand loyalty, or maybe they just like your blog posts. The bottom line here is that, in some way, you’ve already won them over. So, unless you’re determined to change their minds, don’t spend all your time on social media bragging about how great your company is. It’s a big turnoff for your followers, 45% of whom will probably unfollow you if you’re too heavy on the self-promotion.

    2. Being Antisocial

    It’s in the name: social media. The whole point is to reach out and create a community based on your company or brand. Not being social on social media is like holding a press conference and refusing to answer any questions. Take advantage of your social media accounts by retweeting, sharing, and responding to your followers.

    3. Treating Social Media as a Side Project

    Social media editors have borne the brunt of many jokes over the past few years. You may still think you don’t need a person dedicated to managing sites like Facebook, Twitter, LinkedIn, and YouTube. Depending on the size of your business, you may or may not be correct; you may actually need several people dedicated to your social media. The fact is, social media marketing done right can lead to a huge increase in conversions for your company. Don’t believe me? Here’s some food for thought: companies that generate more than 1,000 Likes for their Facebook pages also tend to receive approximately 1,400 website visits per day, and approximately 46% of online visitors take social media into account when they make purchase decisions. Take advantage of social media by investing time and money into your social media strategy.

    4. Inconsistency: A Copywriter’s Nightmare

    The copy on your social media pages needs to be consistent with your brand’s voice. While you may need to take a slightly different approach to tweets than you do to blog posts, your overall tone needs to be consistent.

    5. Ignoring Your Followers

    Your social media followers aren’t just interested in what you have to say to them—they also want to be able to communicate with you quickly and conveniently. If someone asks you a question that you don’t answer, other followers will think you don’t care about your followers (and, by association, your customers). Take the time to respond to both positive and negative feedback. This may be especially important for negative feedback; 25% of consumers who use social media to complain about a product or experience expect a response within one hour of that complaint.

    6. Automation Gone Wrong

    Automation can be very helpful when you are managing social media across several different sites and platforms. However, as with everything, automation in social media can go too far. Make sure you have a human behind your social media to avoid embarrassing mishaps like these.

    7. Not Measuring

    Naturally, the consequences of not measuring your social media-related metrics are that you will never know whether what you’re doing is actually working. What you focus on measuring will depend on what your social media goals are: are you trying to drive traffic to your site, or are you trying to directly improve your ROI? Whatever your goals, you need to measure your social media metrics to see if you are achieving them.

    8. Talking Their Ears Off

    Written posts are great, but visual content is better. I’m not saying you should trade all your blog posts in for videos, photos, and infographics, but you should integrate some visual content into your social media posts. If written material is all you have to offer, your followers are going to get bored.

    9. Being Oblivious to Current Events

    As I mentioned before, automation can be great when you’re managing several social media accounts. Using sites like Hootsuite to schedule your posts can save you lots of time; however, you need to remain aware of current events. There have been a few incidences of unintentionally insensitive social media posts being made by companies due to prescheduled posts, like this one. If some terrible tragedy has occurred, a tweet about your newest promotion or a funny dog meme will very likely come off as distasteful.

    10. Forgetting that People Buy from People

    Computers are extremely advanced, but they are not advanced enough to create content for social media sites––only humans can do that. So why are you emulating a robot in the copy on your social media sites? Your followers like seeing your human side. Tell some jokes, share some insider info about your office, or share a funny picture. Revealing the real people behind your brand will likely garner you some new (and human!) followers.

    11. Repeating Yourself

    Repurposing your content for different venues is good––repeatedly reusing the exact same content is not. Don’t bombard your followers with the same content in the same format. If you do, you’re running the risk that 21% of those followers will leave your social media page behind for good.

    Twitter's logo.12. Winging It

    When we’re talking about your personal Twitter account, you are totally free to “wing it.” Fly by the seat of your pants, go where the wind takes you, play it by ear––any clichéd expression about not making plans will work. But when it comes to your social media marketing, you need to have a plan. Creating and following through with a social media strategy will seriously improve the effectiveness of your social media efforts.

    13. Providing Useless Content

    Content marketing is all about creating and distributing quality content. You need to provide your followers with information they will not easily find elsewhere. This also includes the content you share; if your social media pages are a source of quality information on specific topics, it won’t matter if not all of this material was created by you. The hope here is that other people are sharing your original content on their social media sites too!

    14. Being Sloppy

    Typos, grammatical errors, and punctuation mistakes are never acceptable in your company’s social media posts. If you are careless about the quality of your posts, you are being careless about the number of followers you have, which of course means you are being careless about your company’s leads. If you need to invest in an editing service for your social media posts, do it. Do whatever you need to ensure that your posts are error-free.

    15. Not Taking Social Media Seriously

    If this article has done nothing else, I hope it has proved to you that social media marketing can and should be an integral part of your company’s marketing strategy. Your social media presence needs to be taken seriously, and that means avoiding gaffes like this. Avoid social media fails by making sure your employees understand the importance of your company’s social media strategy.

    Image sources: Counselling/Pixabay.com, Wojtek Witkowski/Stocksnap.io, Nemo/Pixabay.com

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      This article originally appeared on Inklyo and has been republished with permission.
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    author image

    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

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