Alan DraperWhat’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools.
Products and company taglines commonly used the terms analysis, monitoring, brand, and engagement. However, television and radio were missing from complete “path of news tracking” across both ads and editorial, with a greater focus on social networks, online sites (blogs, forums, etc.). With product development focused mostly on more Analytics – charts, graphs and visualizations, brands need to wonder, what content sets matter most?
It’s a crowded industry, so we compiled a list of 115 social media marketing platforms to help you find the one that works best for your brand, especially if you’re being mentioned on television.
| Company Name | Link | Site Title | Tagline |
| Actionly | http://www.actionly.com/ | Social Media Monitoring Tools & Social Media Dashboard | Comprehensive Social Media Monitoring & Engagement |
| Affinity Answers | http://www.affinityanswers.com/ | Leverage Brand Affinity to Extend Audience | Extend any audience segment by leveraging brand affinity |
| Ahalogy | http://www.ahalogy.com/ | The Marketer’s Solutions for Pinterest | Everything your brand needs to drive measurable and impactful audience engagement |
| Artesian | http://www.artesiansolutions.com/ | Social Intelligence | B2B selling is getting harder |
| Attensity | http://www.attensity.com/ | Business Intelligence Solutions | Social Listening Solutions | Business Data Analytics | Enterprise-wide Data Discovery |
| Attentive.ly | https://attentive.ly/ | Welcome to Attentive.ly | Convert Your Customers into Brand Advocates |
| AwarenessHub | http://www.awarenesshub.com/#&panel1-1 | Awareness | Social Media Management Tools | Social MarketingAwarenessHub | Social Marketing Software | Social Profiles | Social Scoring | The Ultimate Social Media Marketing Tool For Business |
| Beevolve | http://www.beevolve.com/ | Social Media Analytics | Beevolve- Social Media ROI | Powerful and easy-to-use Social Media Software for business |
| Bottlenose | http://bottlenose.com/ | Illuminate the Present | Bottlenose illuminates the Trending Topics, People & Emotions affecting your business right now |
| Brandchats | http://www.brandchats.com/en/ | Social Media Analytics | Monitoring | Social Business | Watch Your Brand |
| Brandle | http://brandle.net/ | Brandle, Inc. | Control your brand with a living inventory |
| Brandwatch | http://www.brandwatch.com/ | Social Media Listening and Analytics Tools | Use Social Listening to Power Any Decision- Find Meaning in the Conversations That Matter |
| Buffer | https://bufferapp.com/ | Social Media Management | Buffer is the easiest way to publish on social media |
| BuzzBundle | http://www.buzzbundle.com/ | Buzzbundle Social Media Management Software, Monitoring Marketing Tools | Powerful Social Media Software |
| Cision | http://www.cision.com/us/ | PR Software, Marketing, and Media Relations Software and Services | Power Your Story with Cision’s integrated PR software suite |
| CommandPost | http://getcommandpost.com/ | Managed Social Media Solutions | Intelligence to Drive Your Social Strategy |
| commun.it | http://commun.it/ | Twitter Community Management Dashboard | Twitter Marketing Tool | Easy Twitter Management |
| Conversocial | http://www.conversocial.com/ | Social Customer Service | Revolutionize your Customer Experience over Social Media |
| Crimson Hexagon | http://www.crimsonhexagon.com/ | Social Monitoring and Analytics | Social Media Data Analytics- Customized for your Needs |
| Critical Mention | http://www.criticalmention.com | The global leader in real-time TV and media intelligence | Search global TV, radio, online news, and social media, watch video, edit and share coverage, receive real-time alerts, gain insights through Analytics, and integrate TV data into business apps. |
| Crowdbooster | http://crowdbooster.com/ | Social Media Analytics | Measure & Optimize Your Social Media Marketing |
| Curalate | www.curalate.com/ | Pinterest, Instagram + Tumblr Marketing & Analytics Tools | Smarter Marketing Through Imagery |
| DataRank | https://www.datarank.com/ | Social Media Listening and Analytics Tools | Turn Social Insights Into Decisions that Grow Sales |
| Digimind | http://www.digimind.com/ | Social Media Monitoring & Analytics Software | Social Media Analytics for Business |
| Edgar | http://meetedgar.com/ | Social Media Scheduling & Management Tool | The only app that stops social media updates from going to waste. |
| Engage121 | http://www.engage121.com/ | Engage121 | Growing Brands Through Social |
| EngageSciences | http://www.engagesciences.com/ | The Marketing Engagement Platform | For Today’s Mobile and Social Customer |
| Engagor | https://engagor.com/ | Social Media Management and Analytics Tools for Business | Deliver a Great Customer Experience- Real-time platform for social customer service and engagement |
| Everypost | http://everypost.me/ | Everypost | Social Media Management Made Easy |
| evocalize | http://evocalize.com/ | See Evocalize’s SaaS Platform in action. Engage. Understand. Amplify. | SaaS-based Customer Engagement Platform for Marketers |
| Expion | http://www.expion.com/ | Mutual Mind | Content marketing and social relationship management, simplified. |
| Falcon Social | http://www.falconsocial.com/ | Social Media Management Tool: Listen, Engage & Measure | Social Media Management For Enterprise. |
| Gaggle AMP | https://gaggleamp.com/ | Amplify, Analyze and Align Social Media | Empower your employees, partners and customers to share your social media |
| gazeMetrix | https://www.gazemetrix.com/ | Locate and manage your brand in social photos | Locate and manage your brand in social photos |
| Good Audience | http://www.goodaudience.com/ | Social Media Accounts Fully Managed | Twitter and Instagram for Business |
| Gremln | https://www.gremln.com/ | Secure Social Media Compliance and Marketing | Secure Social Media |
| Hearsay Social | http://hearsaysocial.com/ | Hearsay Social | Attract prospects. Retain customers. Deepen relationships. Grow Business. |
| Hootsuite | https://hootsuite.com/ | Social Media Management Dashboard | Get serious about social |
| Infegy | http://infegy.com/ | Advanced Social Monitoring and Analytics | Social media monitoring software that gives you answers |
| Inside Social | http://www.insidesocial.com/#i.eg2x72oj0d92tx | Social Marketing Platform | Stop Hoping Social Works. Prove It. |
| Insightpool | http://insightpool.com/ | The Audience Cultivation and Conversion Platform | Social Identification and Nurturing- Real Connections With Real People |
| Keyhole | http://keyhole.co/ | Hashtag Tracking for Twitter, Facebook and Instagram | What would you like to track in real-time? |
| Kinetic | http://www.kineticsocial.com/ | Kinetic Social | Our mission is to make every social encounter between people and brands welcome, engaging, and empowering. |
| Lexalytics | http://www.lexalytics.com/ | Lexalytics | State-of-the-art technologies to turn unstructured text into useful data |
| Linkfluence | http://linkfluence.com/en/ | Linkfluence | Linkfluence helps you leverage social media conversations to create value for your business. |
| Lithium | http://www.lithium.com/ | Social Software for Customer Community Management & Social Media Marketing Solutions | People share. Get in on the conversation. |
| Little Bird | http://www.getlittlebird.com/ | Social Intelligence Software for Modern Marketing &Sales | The Future of Influencer and Advocate Marketing- Find the most relevant, credible influencers and content- on demand and at scale. |
| ManageFlitter | https://manageflitter.com/ | Work faster & smarter with Twitter | Reach more of your followers with every Tweet |
| Manalto | http://www.manalto.com/ | Manalto Inc | Manalto. Built to Simplify. Efficiently manage your brand and risk across social media. |
| Marketwired | http://www.marketwired.com/ | Marketwired | News Distribution Made Easier |
| MavSocial | http://mavsocial.com/ | Visual Content Management and Publishing | Visual Content Management & Social Publishing Software |
| Meltwater | http://www.meltwater.com/ | Online Media Monitoring – Public Relations Software – Social Marketing Software | Make Informed Decisions with Marketing & PR Software |
| Mention | https://en.mention.com/ | Real-time media monitoring application | Never miss a thing online |
| Meshfire | http://www.meshfire.com/ | Social Media Management Dashboard with AI | Manage your twitter community with AI superpowers |
| Moodwire | http://moodwire.com/default/ | Moodwire | Coming soon! |
| Moxie | http://www.gomoxie.com/ | Customer Engagement | Knowledge Base | Live Chat | Email | Anticipate intent, connect in real time and engage customers. |
| muHive | http://www.muhive.com/ | powering the ALWAYS ON social business | We are right where the world is heading |
| Mutual Mind | http://mutualmind.com/ | Mutual Mind | Your customers are talking about you right now. It’s time to take action. It’s time to listen…smarter. |
| NetBase | http://www.netbase.com/ | Social Media Analytics Platform | Let Customer Passion Drive Your Next Move |
| Networked Insights | http://www.networkedinsights.com/ | Real-time Marketing Insights | Outperform your competition |
| NUVI | http://www.nuvi.com/ | Real-Time Social Intelligence | Real-Time Social Intelligence- Harness the Conversation |
| Oktopost | http://www.oktopost.com/ | Social Media Management for B2B Marketing | One Powerful Platform for Social Media Management |
| oneQube | http://oneqube.com/ | Real-time Social Media Tools | See Your Social Media Come to Life. |
| Plumlytics | http://plumlytics.com/ | Social Media Predictive Analytics, Social Media Management Tool | Social Marketing OS – BETA. Market Across Paid, Owned and Earned social media |
| Pocket Social | http://beta.pocketsocial.co.uk/ | Pocket Social | Social Media Manager in Your Pocket |
| Postano | http://www.postano.com/ | Social Media for Brands | The Social Creativity Platform for {use cases} |
| quintly | https://www.quintly.com/ | Social Media Analytics and Competitor Benchmarking | Professional Social Media Analytics- Track, benchmark and optimize your social media performance |
| ScheduGram | http://schedugr.am/ | Instagram made easy for brands | An easier way to manage Instagram |
| Scoreboard Social | https://www.scoreboardsocial.com/ | Competitive Social Media Analytics | Competitive Social Media Analytics |
| Sendible | http://sendible.com/ | Social Media Management, Monitoring & Analytics Tools | Organize, Prioritize & Stay Engaged On Social Media |
| Shoutlet | http://www.shoutlet.com/ | Enterprise Social Relationship Platform | Build Social Relationships That Build Business | Build Social Relationships That Build Business |
| Simply Measured | http://simplymeasured.com/ | Easy Social Media Analytics & Measurement | Social Media Analytics Designed for Serious Marketers |
| Sniply | http://snip.ly/ | Social Media Conversion | Share Content. Drive Traffic. |
| Socedo | http://www.socedo.com/ | Get qualified social leads every day | Social Media Prospecting, Made Easy |
| Social Integration | http://www.socialintegration.com/ | Social Media and Reputation Management Simplified | Social Media and Reputation Management Simplified |
| Socialbakers | http://www.socialbakers.com/ | Social Media Marketing, Statistics & Monitoring Tools | Smarter Social Marketing Starts Here. |
| SocialBro | http://www.socialbro.com/ | The #1 marketing platform for Twitter | Analyze, engage and monetize your Twitter audience |
| SocialChorus | http://www.socialchorus.com/ | Enterprise Advocate Marketing Solution for Employees & Ambassadors | Make Consuming and Sharing Company Content Easy, Rewarding and Safe for Every Employee |
| SocialClout | http://www.socialclout.com/ | Social Media Monitoring Tool, Analytics Software, Lead Generation Solution | Your Gateway to the Social Media |
| SocialFlow | http://www.socialflow.com/ | Data-Driven Social Media Management, Marketing &PublisingSocialFlow | How do you capture their attention? |
| Socialmetrix | http://socialmetrix.com/ | Social Media Analytics | Discover your audience and their feelings |
| SocialMotus | http://www.socialmotus.com/ | Social Media Management Software Social Monitoring Tool for Facebook Twitter | Social Media Management and Monitoring Tools for Business |
| SocialRank | https://www.socialrank.com/ | SocialRank | Find & Analyze Your Followers |
| Socialtyze | http://socialtyze.com/ | Social brilliance powered by beautiful data | Social Media Storytellers |
| SocialVolt | http://www.socialvolt.com/ | Social Media Management Software | Get your social media game on. |
| Socialware | http://socialware.com/ | Trust Social. | Advanced content recommendation & engagement capability. |
| Sociota | https://www.sociota.net/ | Social Media DashBoard | The All New Sociota – Toolkit for Highly Successful Social Media Campaigns |
| Spredfast | https://www.spredfast.com/ | Social Media Management | Enterprise Marketing Platform | Marketing at the Speed of Life |
| Sprinklr | https://www.sprinklr.com/ | Social Media Management: Social Media Analytics & Strategy | The Most Complete Social Software Platform In The World |
| Sprout Social | http://sproutsocial.com/ | Social Media Management Software | A Management & Engagement Platform for Social Business |
| StatSocial | http://www.statsocial.com/ | Understand and target your social audience | Understand and target your social audience |
| StoryStream | http://storystream.it/ | Content Curation Tool & Social Media Aggregator | Bring together the best customer, fan and owned content to fuel your brand story |
| Syncapse | http://www.syncapse.com/ | Smarter Marketing Enabled by Social Intelligence | Social Intelligence that enables smarter marketing |
| Synthesio | http://synthesio.com/corporate/en#home | Social Media Monitoring and Engagement | Social Intelligence through Customer Lifecycle |
| Sysomos | http://www.sysomos.com/ | Social Media Monitoring and Analytics Tools | Harnessing the power of social intelligence |
| Tagboard | https://tagboard.com/ | Tagboard | Search any #hashtag |
| Tailwind | http://www.tailwindapp.com/ | Pinterest Management, Marketing and Analytics | Smarter Pinterest Marketing |
| Talkwalker | http://www.talkwalker.com/en/social-media-analytics-search/ | Powerful Social Media Analytics for Brands | Powerful Social Media Analytics for Brands |
| Thunderclap | https://www.thunderclap.it/ | Thunderclap | Thunderclap amplifies your message with the power of the crowd |
| Tint | https://www.tintup.com/ | Display Any Social Feeds Anywhere | Display any social feeds for … (use case slides in and out — campaigns, events, in-store screens, etc) |
| Topsy | http://topsy.com/ | Twitter Search, Monitoring, & Analytics | Search and Analyze the Social Web. |
| TrackMaven | http://trackmaven.com/ | Competitive Intelligence for Digital Marketers | Competitive Intelligence for Digital Marketers |
| Trackur | http://www.trackur.com/ | Social Media Monitoring Tools & Sentiment Analysis Software | Simple, Fast, & Affordable Social Media Monitoring |
| Tracx | http://www.tracx.com/ | Unified Social Media for the Enterprise | The social enterprise runs on Tracx- the next generation enterprise social platform. |
| Tradable Bits | https://tradablebits.com/ | Social Media Marketing & Content Aggregation for Enterprises | Realize Your Social Media Value |
| TrendSpottr | http://trendspottr.com/welcome.php | Welcome to TrendSpottr | Transforming Social Media Noise Intro Actionable Early Signals |
| TwineSocial | http://www.twinesocial.com/ | Build Social Media Hubs for Brands and Agencies | Social Media Displays for Brands and Agencies |
| Two 42 Solutions | two42solutions.com/ | Two 42 Solutions | Public Opinion Research & Analytics for Companies, Political Campaigns, and Public Policy Initiatives. |
| Unified | http://www.unifiedsocial.com/#~p1i7FINBbmijEN | Social Media Insights, Content, & Advertising | Smart Social for Smart Marketers |
| Unmetric | https://www.unmetric.com/ | Social Media Analytics from Unmetric | The only social media intelligence platform focused on brands. Everything else is just numbers. |
| ViralHeat | https://www.viralheat.com/ | Enterprise Social Media Marketing and Analytics | Social monitoring, analytics, and content marketing in a single intuitive interface |
| Viraltag | https://www.viraltag.com | Pinterest Marketing and Management Tool for Brands, Businesses and Bloggers | Marketing Platform for Visual Content |
| Walls.io | https://walls.io/ | Walls.io | Your hashtags unleashed. Collect and present Content from 10+ Social Platforms. |
| Wayin | http://wayin.com/ | Social Media Intelligence and Visualizations | Wayin is a social intelligence and visualization company that integrates social content into new experiences for consumers and delivers greater value and control for brands |
| WeLink | https://welink.com/ | Location based Social Media Monitoring and Engagement Platform | WeLink is the most powerful location based Social Media Monitoring and Engagement Platform |
This article was written for Business 2 Community by Alan Draper.
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Nice post! My team and I have just reached our crowdfunding goal on Indiegogo for our snazzy Twitter tool. You should take a look. It might benefit people you know, or even yourself! Feel free to email me if you have any questions on it. Here’s the link – http://igg.me/at/tweetrocket/x/10167257
Alex :)
Great list. Really worth sharing! Would be cool to include http://brand24.net – it provides high-end monitoring and analytics for super-affordable price. I would love to show it to you sometime ;)
Thanks for compiling this exhaustive list. Really great work bringing it all together.