I did it!  I reached the 10,000 tweet mark!  What does this mean for me, my career, Kuno and the people reading this post?  Absolutely nothing!  That’s right, pushing out 10,000 tweets only means I’ve been on Twitter long enough to push out that many tweets.  That equates to 2 years, 2 weeks, 3 days, 5 hours, 4 minutes, and 57 seconds of using Twitter. 

How has spending all of this time on Twitter helped my personal brand?  Without going into personal career milestones, the below is a summation of how Twitter has helped me to achieve personal career goals and grow my personal brand.

  1. Provides an organized listening platform that keeps me up-to-date on the latest and greatest inbound marketing tactics while allowing me to efficiently track competitive intelligence.   This type of active listening is imperative in order to stay on the cutting-edge in the inbound marketing world and if you listen to the right sources your content will be considered cutting-edge too.
  2. Twitter is a content distribution system because it provides an infrastructure to push out and syndicate content – and it is FREE!  Every new blog post gets pushed to Twitter which accounts for just under 20% of our blog post traffic.  By actively creating thought provoking cutting-edge content your posts can be distributed to thousands of people around the world.  Thus, building and growing your personal brand.
  3. Building and growing relationships on Twitter is easy.  I have met hundreds of people through Twitter.  That doesn’t mean I have a few hundred followers.  That’s how many people I have physically met after meeting them through Twitter originally.  Your relationships on Twitter will flourish if you share other people’s content and comment on it.  Over time, this reciprocation process will create dozens of personal brand advocates that will assist you in distributing your content.
  4. Twitter can be “humanizing.” I purposefully use my own persona while on Twitter.  People appreciate when you act like a real person and have some personality rather than being that cold stuffy corporate suite.  Who likes that guy?  Don’t be afraid to be yourself.

Here’s what 2 years, 2 weeks, 3 days, 5 hours, 4 minutes, and 57 seconds of my Twitter posts look like.  The bigger the word the more I tweeted it.

If you have any Twitter success stories please share.  We always hear on TV or the radio about someone ruining their career by spouting off on Facebook or Twitter, but you never hear about how Twitter or Facebook has helped someone’s career.