When you own your own business, you’re often short on time, and you may not have the personal capacity needed to manage your operations as thoroughly as you’d like. However, efforts like maintaining a social media presence are key to marketing your business and building relationships with new and existing customers. So how do you find the time? Consider these 10 tips to make your social media efforts a bit more efficient.

For the busy entrepreneur, what’s one tip you have for how to keep up a social media presence and marketing strategy while short on time?

1. Repurpose Old Content

Repurposing content is the best way to keep your social media channels updated. You can pull pieces of content from blog posts or media runs and format them into social media posts. Then, you can use automation to schedule your posts for the future. It’s a great way to keep social media channels populated. – Kristin Kimberly Marquet, Marquet Media, LLC

2. Use Templates

There are solutions online that create entire marketing kits with premade templates for social media. You can save a lot of time by subscribing to such a service. All you’d have to do then is add your logo, change your text and you’re good to go. This is a great time-saving tool and also ensures that you use well-made templates that look good and appeal to your audience. – Syed Balkhi, WPBeginner

3. Build a Support Team

Building a personal brand is no easy task. Get the support of a designer and incorporate a content creator who can then write captions, schedule and research tags. Ideas need to be yours, but the execution can be delegated when you are busy. Program sessions or dedicate channels expressly for personal branding to streamline the process. – Matthew Capala, Alphametic

4. Create a Brand Community

The key to building a successful social media presence is to create a group for your brand. Encourage customers and subscribers to join and talk about your product and the industry as a whole. When you bring people together, they are likely to continue interacting with each other, even if you’re not around. Build a group with a strong community and you’ll see your brand engagement flourish. – Chris Christoff, MonsterInsights

5. Feature User-Generated Content

A great way to add content on social media and save time is to make use of user-generated content. Look for posts made by your audience that relate to your product or brand. Feature the content on your profile and give the maker a shoutout. By doing this, you engage your audience and also have fresh content on a regular basis. – Blair Williams, MemberPress

6. Leverage Automation Software

When you run a business that relies on social media, it’s crucial to invest in automation software to schedule, organize and publish posts for you. This helps you create a consistent social presence and continue driving traffic to your content and products for higher conversions. – Stephanie Wells, Formidable Forms

7. Host Giveaways

I use giveaways to amplify our social presence when we are short on time. We try to hold a contest every other month where we give subscribers an annual license to our software. We’ve found that this strategy helps us grow our lead lists on and off social media while keeping consumers engaged with our company. – John Brackett, Smash Balloon LLC

8. Make Use of Keywords

Put the most relevant keywords for your business in your social profiles. To do this (and this won’t take long), find out what the keywords are using a tool like SEMrush, use them and make sure all fields are filled in on your social profiles so your presence has a complete and professional look. – Andrew Schrage, Money Crashers Personal Finance

9. Prioritize Engagement

The best way to keep your social presence going strong is by engaging with your audience. Spend some time each day talking to curious visitors and paying customers. When you actively engage with people in your community, there’s a good chance they will come back to your website. It doesn’t take long to reach out to a couple of people each day on platforms like Facebook, Twitter and Instagram. – John Turner, SeedProd LLC

10. Block Out Just 30 Minutes

Consistency is key, and blocking out just 30 minutes at the same time each week to create a single blog, tweet, podcast or video will help you stay on track. Don’t let perfection be your enemy. Instead, document and offer value to your audience, then schedule content in advance and track what content is engaging audiences before doubling down on that niche. – Alexander Young, Virti