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      • Coins to Buy on the Dip
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        • Aqru Review
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        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance vs Coinbase
      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Azuki NFTs
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  • Stocks
    • Types of Stocks
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      • Buy Adobe Stock
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      • Buy Medifast Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Paper Trading Platforms
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      • Best Forex Signals
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    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Crypto Bank Review
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      • Bit Index AI Review
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
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      • NFT Land Projects
      • Best NFTs To Buy
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers IN
        • Best Forex Brokers UAE
        • Best Forex Brokers UK
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        • Best Stock Brokers ZA
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        • Best Forex Signals
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        • Trading Robots
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        • Bitcode AI Review
        • BitiCodes Review
        • Bitindex Prime Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
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    Digital & Social⟩Social Media

    10 Things You Must Know About Your Audience!

    author imageJay Leonard Last updated: 1 February 2014
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    photodune 4984297 audience xs 10 Things You Must Know About Your Audience!

    So you think you know your audience. You are spending massive amounts of time each week creating content, posting social network updates, engaging with your community, updating and enhancing your web properties. Only problem is that your business results are dismal at best.

    Does this sound familiar?

    • You spend hours each week working on blog content, posts for Facebook, LinkedIn, Instagram, tweets and more.
    • The number of fans on your Facebook business page is increasing yet nobody talks to you.
    • Your blog readership is not increasing.
    • Your revenue is not increasing.
    • You feel stuck and don’t know what to do next.

    What could possibly be the problem? You have taken the classes. You did your research on the social networks. You believe you are posting interesting content. You know a conversation is of most importance in social media. However, nobody seems to want to talk to you.

    If this is you, do not fear. This is a common problem we see with the majority of our clients and students of our social business courses and workshops. Usually this happens because they have started with the tools and technology, versus a solid understanding of their audience.

    Communities Create Markets:

    I recently wrote this post about how communities create markets. In the graphic below you will see that the only way you can move the human beings within your social communities from the left side to the right side of the diagram (becoming a brand evangelist, advocate and /or customer) is to start by knowing who they are.

    You must invest time in getting to know them. You must know what keeps them up at night. You must know where they hang out both online and offline. You must figure out how to have a relevant conversation with them that helps them feel good, and helps them meet business and / or life goals.

    The truth is you can not do any of these things if you do not know who they are to begin with.

    communities create markets 10 Things You Must Know About Your Audience!

    Don’t Start With Tactics!

    Download this Audience Analysis Worksheet to help you prioritize and analyze your audience. It is based upon the Forrester POST methodology and will guide you through a series of questions that will help you segment and know your audience better.

    The biggest mistake business leaders make when developing and executing their social media strategy is to start with the tactics and technology first before they know who their audience is.

    You must know who your audience is, who you are and how you can help them solve problems. It’s only after you have this foundational knowledge that you can determine your social strategy and approach for building your social media plan.

    The tactics and technology come last. Setting up a Facebook page or Twitter account is the easy part. It’s free and only takes a few minutes.

    The heartbeat of social media is people. You can never go wrong by investing in human beings. Don’t waste another day on Twitter spamming, blasting noise. Make a commitment to be part of the beating heartbeat that helps the social ecosystem thrive with value, empowerment, relationships and more.

    Note: For the purpose of this post we’re going to assume you have a plan, you have goals and objectives. We are going to discuss how you can now get deeper in the head of your audience. In a perfect world you would have already done this before writing your plan, setting goals and objectives. However, I know the majority of business leaders we are helping aren’t doing such when it comes to social media planning & execution. Thus the reason for this post, we’re starting with the audience.

    10 Things You Must Know About Your Audience

    1. Who is your audience?

    • How old are they?
    • What is their education?
    • Where do they live?
    • Where do they work?
    • What do they do for fun?
    • What is their lifestyle?
    • Where do they hangout when not at work?
    • Where do they hangout when online?
    • What types of conversation are they having?
    • Are they talking with your partners? With your competition?
    • How much money do they make?
    • What is their lingo? Tone? Casual? Professional?
      *The list goes on and on here. You get my point by now, hopefully!

    2. What are their pain points?

    • Why do they need your product?
    • Why do they experience the pain that requires them to need your product?
    • What is the financial, emotional and life impact of the pain? How bad is it?
    • What happens if they don’t have your product or service? What alternative products and services are there?
    • Will they mitigate or reduce the pain themselves if you don’t help them?

    3. What does your product or service do to minimize or mitigate their pain?

    • How does it solve the business pain?
    • What relief does it give them? For how long?
    • Does it improve efficiencies?
    • Does it help them better sustain their business?
    • Does it help them increase return on investment?
    • Does it help simplify their business?
    • Does it help them better serve their customers and increase customer satisfaction?
    • Does it help them better inspire and connect with their audiences and customers?

    4. How can your product or service inspire and help them personally and professionally?

    • Does it give them hope?
    • Does it help them have a better day?
    • Does it make their family more at peace?
    • Does it help them keep their job?
    • Does it help them live a longer life?
    • Does it improve their career opportunities?

    5. How is your product or service positioned?

    • What are the replacement product or services to yours? This includes competition, alternative products and do-it-yourself.
    • Why would they choose a do-it-yourself product? Is it time, money, lack of trust or all of the above?
    • Do they choose an alternative or do-it-yourself option because the pain isn’t bad enough to justify the investment or time spent?
    • Where does your product or service sit in comparison to competition? Is it better? Worse? Why?
    • What value does your audience place on your product?
    • Why do they place value on your offering?
    • What are the complimentary products to yours? Who do they buy them and why? Who do they buy them from?

    6. How are you different?

    • How is your product or service differentiated?
    • Do they believe your story of differentiation?
    • Do they understand why you are different?
    • Why should they buy from you versus other options?
    • What market lead do you have regarding competition? How long until your competition catches up to you?

    7. What is your competition up to?

    • How is your audience engaging with your competition?
    • What is your competition doing that you aren’t?
    • Why are they doing such things different? Do they have a competitive differentiator because of this or do you have the leg up. Remember, different isn’t always better. You may be on the right track.
    • What type of response are they receiving online and offline from your target audiences? Is it different than how your audience is engaging with you?
    • Does your competition have a consistent tone, message and brand? If not, how can you enhance yours to zoom faster?
    • Is your competition engaging in a way their audience expects them to? Casual when they’re expecting professional or opposite?
    • What are the weaknesses to how your competition is engaging and leveraging social media that you can use to your advantage?

    8. What are the replacement products or services to what you offer?

    • If they don’t buy your product or service, what will they buy?
    • What are the top industry competing products and services to yours?
    • What are the top industry free products that could be used as a replacement?
    • Is not buying your product or service really going to impact their business or life?

    9. What’s your audience up to both online and offline?

    • Where do they hang out online? Offline?
    • What conversations are they having?
    • Who are they talking to?
    • What is the tone of conversation?
    • Does the tone differ based upon who they talk to? Does it differ based upon social platform (i.e., different on LinkedIn vs. Facebook and Twitter?)
    • How are they engaging and responding to your business partners, local businesses and competition?

    10. What are the emotional reasons for them to buy from you?

    • Do they have a need for belonging?
    • Do they want to be part of something bigger than themselves, maybe even bigger than me and you?
    • Do they need to become more educated?
    • Are they seeking higher status?
    • Are they looking to increase their position in the market, industry, niche?
    • Are they looking to be simply inspired?
    • Do they need you to inspire them?

    Content that connects with an audience is the key to inspiring an audience to listen, to engage and to take action. Content is the foundation of conversation. Conversation is the fuel that will ignite your success in social media.

    Use your knowledge of your audience to create compelling content that grabs their attention and inspires them to connect, converse and engage with you and your brand.

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      This article originally appeared on The Marketing Nut and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


    More by this author:
    • Marvin Inu Trending on Twitter – Is Tamadoge Next to Pump?
    • Hashed VC Reveals it Lost $3 billion worth of Luna in Crash
    • DROP Crypto Token Scam – Operators Nailed and Jailed

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