I’ve been on social media for 5+ years now – not counting the time spent wasted on MySpace, Yahoo & Aol.

Throughout the years I’ve had conversations with various types of people.

Some cool, some not so cool… but always falling under a different personality type.

Digital Jungle recently posted an infographic of the 10 main personality types on social media.

As a Facebook page owner or Social Media Manager it’s very important to acknowledge & understand these different types of personalities.

How you communicate with each of them can make or break your brand online.

10 Social Media Personality Types – Which One Are You?

The infographic itself is a bit hard to read — I’ll link to it below but will also just offer the text here in this blog post for easy reading.

1. The Social Athlete


  • Serious & quiet — interested in security & peaceful living
  • Extremely thorough, responsible & dependable
  • Well-developed powers of concentration
  • Usually interested in supporting & promoting traditions & establishments
  • Well-organized & hard working
  • Works steadily towards pre-identified goals
  • Can usually accomplish any task once they set their mind to it


  • Complete
  • Profile Pic: headshot with informal dress in outdoor setting or behind desk in professional setting
  • Often have joined maximum number of groups for each platform
  • Borderline spammers for number of daily tweets & posts

2. The Social Luddite

  • Quiet & reserved
  • Not interested in the latest & greatest tech
  • Reluctant participant in the world of social media
  • Uncomplicated in their desires
  • Loyal to their peers & to their internal value systems
  • Excel at finding solutions to practical problems


  • Often no Profile Pic

3. The Social Nurturer


  • Warm-hearted, popular & conscientious
  • Usually put the needs of others above their own needs
  • Stable & practical
  • Feel a strong sense of responsibility & duty
  • Value traditions & security
  • Interested in serving others
  • Need positive reinforcement to feel good about themselves
  • Well-developed sense of space & function


  • Profile Pic: often animals (commonly cats) or group photos with attractive friends
  • Posts characterized by large numbers of smiley face emoticons & images depicting motivational sayings

4. The Social Lazies


  • Quiet, reflective & idealistic
  • Interested in running online communities & has many profiles
  • Well-developed value systems they strive to live in accordance with
  • Adaptable & laid-back unless a strongly-held value is threatened
  • Usually talented writers
  • Mentally quick & able to see possibilities
  • Interested in understanding & helping people


  • Profile Pic: head shots with informal dress
  • Automates using tools like Post Planner & schedules bulk posts
  • Posting characterized by a flurry of activity that dwindles & stops after 2 weeks

5. The Social Geek

Robert Shower

  • Independent, original, analytical & determined
  • Have exceptional ability to turn theories into solid plans of action
  • Value knowledge, competence & structure
  • Driven to derive meaning from their visions
  • Long-range thinkers
  • Have very high standards for their performance & the performance of others
  • Natural leaders, but will follow if they trust existing leaders


  • Profile Pic: photoshop’ed — includes a Star Wars character, attractive girls or tech CEO’s

6. The Social Doer

  • Friendly, adaptable & action-oriented
  • “Doers” who are focused on immediate results
  • Living in the here-&-now
  • Risk-takers who live fast-paced lifestyles
  • Impatient with long explanations
  • Extremely loyal to their peers
  • Not usually respectful of laws & rules if they get in the way of getting things done
  • Great people skills


  • Photos: feature drunken escapades or extreme sports.

7. The Social Lurker


  • Practical, traditional & organized
  • Likely to be reading posts
  • Not interested in engagement or participation with social media
  • Have clear visions of the way things should be
  • Loyal & hard-working
  • Like to be in charge
  • Exceptionally capable in organizing & running activities
  • “Good citizens” who value security & peaceful living


  • Profile Pic: absent or default image
  • information is basic

8. The Social Inspirer

  • Enthusiastic, idealistic & creative
  • Able to do almost anything that interests them
  • Great people skills
  • Need to live life in accordance with their inner values
  • Excited by new ideas, but bored with details
  • Open-minded & flexible, with a broad range of interests & abilities


  • Often have the best personalized wall papers on their Twitter pages
  • (They speak at industry events to highlight how much they know)

9. The Social Ranter


  • Popular & sensitive, with outstanding people skills
  • Externally focused, with real concern for how others think & feel
  • Quick to share their ideas & beliefs, sometimes in a single stream of information
  • See everything from the human angle & dislike impersonal analysis
  • Very effective at managing people issues & leading group discussions
  • Interested in serving others
  • Place the needs of others over their own needs


  • Often found with major environmental interest groups linked to their social accounts
  • Sometimes known as the soapbox hero

10. The Social Visionary

steve_jobs_visionary (1)

  • Creative, resourceful & intellectually quick
  • Good at broad range of things
  • Enjoy debating issues & may be into “one-up-manship”
  • Get very excited about new ideas & projects
  • May neglect the more routine aspects of life
  • Generally outspoken & assertive
  • Enjoy people
  • Are stimulating company
  • Excellent ability to understand concepts & apply logic to find solutions


  • Their number of fans & followers is super important to them

Which Social Media Personality Type are You?

Personally, I’m a mix of the:

  1. “Social Ranter”
  2. “Social Doer”
  3. “Social Visionary”

Just depends whether you’re talking to me on Facebook, Twitter or Google+!!!

Which personality are you? Tell me in the comments.

Read more: