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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
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      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
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      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
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      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best Play to Earn Games
      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
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      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
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      • Buy Bitcoin AU
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      • Crypto Exchanges AU
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      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
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      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
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      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
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    Digital & Social⟩Social Media

    10 Reasons You Should Outsource Social Media Marketing To Someone Else

    author imageAlan Draper Last updated: 3 May 2017
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    As someone who owns a social media marketing agency, I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree.

    There are many reasons why you should manage your own social. For instance, because no one knows your business better than you.

    But if you’re not 1000% committed, you could be wasting a lot of time and money on your social media efforts.

    We’ve got 10 signs that point to YES when asking if yourself if you should outsource social media marketing to someone else, plus the warning signs of DIY social that’s in trouble.

    outsource-social-media-marketing

    Warning Signs

    When it comes to spotting the warning signs for botched social media management, I often hear things like:

    “How hard can it be?”

    “I think it will be a great place to post our sales & marketing messages.”

    “We’re going to use social media to increase sales!”

    “We’ll be able to post often — except for trade show season — but other than that we should be good.”

    Nothing raises my eyebrows faster than the four statements above. Why?

    Because many companies enter the social world making three critical mistakes:

    1. We will post when we have time.
      Read: This means they will likely post almost never. Or they’ll start strong and then that social page will be a ghost town.
    2. We will post what we want to sell (and get so many sales)!
      Read: Our audience will never be interested in what we have to say/post.
    3. We’ll let so-and-so have two or three hours a week to dedicate to our social OR we’ll hire a free intern to take care of our social.
      Read: We aren’t taking social seriously but will be SO CONFUSED when we don’t get serious results.

    Does this sound like you? Read on if so.

    Why DIY Isn’t Always The Best Option

    Unfortunately, above thinking can lead to a world of hurt.

    Here’s why:

    1) Social media is more than just branding, it’s storytelling.

    What you say on social will have mere milliseconds to capture the attention of your audience. A logo and a pretty coupon for 20% off just won’t cut it.

    2) Social media is not *always* about sales.

    It’s about communication and relationship building, which if done correctly can lead to sales. Without two-way conversation and action, you will have an uphill battle on your hands with social. No one gets excited about social media posts that always seem self-centered.

    3) Social media involves real-time marketing and response.

    A whopping 89% of social media requests go unanswered by brands — which often leads to those consumers heading straight into your competitor’s arms. That means you can’t take a break from social because you had a weeklong trade show. Or on the weekends. It also means you can’t pick and choose which comments you want to respond to. People are waiting on you — and they want a response pretty quickly!

    Sprout-Index-Charts-Q2-2016-05-1

    4) True strategy takes a keen and experienced social media manager.

    If you think your high-school aged intern who’s unpaid can handle all of the above, plus work weekends and holidays … FANTASTIC! Go get ’em!

    If not …

    10 Reasons To Outsource Social Media Marketing

    Whether you’re a Fortune 500 company or a teeny, tiny startup, you must have the coordination and command of the following:

    1. Strategy + business goals + key performance indicators (KPIs) = success. If you’re spending time on social, you better know how it’s improving your business. If you don’t, outsource.
    2. b-squared-media-kpi-graphicYou need consistent brand messaging, no matter the platform. Your brand persona needs to be tightly defined and tie into your branding and messaging with tone and voice.
    3. Who, specifically are you targeting? What, SPECIFICALLY, do you want them to do? If you can’t answer SPECIFICALLY, outsource social media marketing and let the professionals nail that down for you.
    4. What will you post? How often? Remember, you can’t just talk about yourself! A content strategy is critical to continued success; social media professionals are superheroes when it comes to creating content in a publishing calendar. (Try our plug-and-play posts if you’re stuck)
    5. Collecting, recording, and storing data. Agencies often have access to state-of-the-art social media marketing tools.
    6. TIME. Many agencies and consultants have you covered during evening hours, weekends and holidays (we do!) Simply stated: Time is money and social media takes time!
    7. Testing is critical. If you don’t have the time or know how to do this, you need to outsource social media marketing to someone who does.
    8. Knowledge. While your person may know Facebook inside and out, do they know about Instagram, LinkedIn, or the latest algorithm changes affecting your brand? It’s not your job to dabble and see what works — when you outsource social media marketing to us, that is. 😉
    9. Advertising goes hand-in-hand with many social sites now. Without it, you’re wasting a lot of time and money (especially on Facebook). If you don’t have any advertising know-how, consider outsourcing.
    10. People and resources. Honestly, even our smallest clients have a team of people getting their social set up with something smart to say. Social truly takes a village.

    What Our Clients LOVE

    I can’t speak for every social media consultant or agency, but here are just a few reasons why our clients love outsourcing their social media to us (see the kudos we’ve gotten).

    • We’re worker bees. You may love sharing photos of what you’re up to, but do you love gathering data and compiling reports? We do. We take all of the poopy admin stuff and do with with a smile, on time, every time.
    • You get serious bang for your buck. When our clients sign on with us, they automatically have access to graphic designers, top-of-the-line social media & marketing software, copywriters, certified advertising specialists, and the combined experience of each of our team members (some of who have MBAs or Ivy League educations).
    • Working with us is not like hiring a Facebook expert who really knows Facebook inside and out but that’s it. Our clients get an Account Manager who has in-the-trenches experience with all of the major platforms and a team of experienced people behind them who have their back, and yours. That’s why you’ll see we just don’t offer services for some things (sorry, Snap’ers!).
    • We build and work with a lot of hybrid teams.
    • We have a ton of custom content just for our clients. We’re not into holding your accounts hostage; you learn and grow with us.

    outsource-social-media-marketing-b-squared-media

    Speaking of big bucks, many companies are scared of the cost of outsourcing.

    Again, I can only speak for us here, but with our pricing, “done for you” social media management costs less than one employee. And remember, you get an entire team of experienced marketers working on your campaigns … and they’re operating for you 365 days a year, holidays included.

    Go out and try to find a “365-day employee.” I triple dog dare ya!

    Still Unsure?

    To see if outsourcing social media is right for you or your company, you should check out reputable companies. Ask for examples and don’t be afraid to ask for references!

    I (Brooke, CEO & Founder of B Squared Media) offer a free consultation if you think we may be the right fit for your online marketing needs. As we always say: A simple hello can lead to a million things!

    Best of luck with your social media endeavors – outsourced or not.

    What are your thoughts on outsourcing social media marketing to consultants or agencies? Let us know in the comments section below!

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      This article originally appeared on The B Squared Media Blog and has been republished with permission.
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    author image

    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

    … View full profile ›


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