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Tonight, “West Texas Investors Club” returned with bigger and better pitches. The Tuesday, June 7 episode featured two entrepreneurs pitching their businesses to investors Rooster McConaughey, Butch Gilliam and Gil Prather.

According to their press release, the entrepreneurs “know that they’re getting a once-in-a-lifetime chance to secure an investment – but what they don’t know, is that clever products and beautiful balance sheets will only get you so far with these down-home investors. Rooster and Butch won’t make a deal until they’ve peered into your heart and soul – and taken the true measure of your character.”

The first hopeful entrepreneur of the evening is Elliott Osborne of I-Tap, an electronic beer tap that “ensures perfect pours every time.” The Chicago native is seeking $250,000 for 10 percent equity.

They sold $75,000 worth of product in 2014 and hopes to get them into stadiums in the future. McConaughey seems impressed and wants to see it in action. But he doesn’t actually have any I-Taps with him, which he calls an “amateur move.”

Just wanting to drink some beer, he asks him to put an old-fashioned tap on, which doesn’t end well for Osborne after beer spurts out.

Gilliam seems annoyed that he didn’t even bring the tap and neither he nor McConaughey are convinced that he actually is a “beer person.”

Social reactions from I-Tap’s appearance on “West Texas Investors Club”:

Gilliam takes his pitch to heart though when Osborne says he just wants to make his dad proud. Their assignment to him is to pitch his I-Tap to a stadium manager at Security Bank Ballpark and convince him that it’s worth installing some units.

Oh, and to add on to the challenge, a unit is installed on one side of the stadium, while the other half of the stadium uses the conventional pouring method to prove whether it really is the better option. The challenge quickly falls apart as foam pours out of the electronic tap, the exact opposite of what should be happening.

The product’s supposed strengths fail to shine through until the pressure is turned down, quickly smoking the competition until his keg blows. The traditional method yields 103 cups and the electronic tap 84, having wasted much of the beer on the foam early on. This leads to the manager saying that he wouldn’t install it in the stadium at that time and to Gilliam and McConaughey questioning whether the product is really worth it.

They find that Osborne is making too many excuses and decide to allow him to call his dad to hear about the business from his perspective. He manages to impress them and win them over, and they offer $250,000 for 45 percent equity.

Osborne says he can’t give up more than 20 percent because other investors already have 30 percent of the company. That causes Gilliam to take back the original offer.

Final deal: None.

Would you try out the I-Tap?