On May 4, 1970, four students were killed and nine other people were wounded on on the Kent State University campus. The Army National Guard opened fire on students who were protesting the United States’ involvement in the Vietnam War.

Fast forward 44 years later and the team at Urban Outfitters appeared to be mocking that horrific moment in time. A quick search on the company’s website over the weekend revealed a “Vintage Kent State Sweater” that is soaked in blood.

Here is the actual vintage shirt product page:

Almost immediately following outrage from Twitter users, the company’s product page read “Sold Out.”

Urban Outfitters, realizing that it made a mistake, sent out the following tweet at 9:01 a.m on Monday morning:

The full apology reads:

“Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.”

This is not the first time Urban Outfitters has pulled offensive clothing items from its website, but it is most certainly the most shocking display from the company.

The company has not disclosed at this time if any purchases for the “Vintage Kent State Sweatshirt” were made successfully. Although I’m not sure who would actually wear this shirt in public.

Do you think Urban Outfitters did enough to apologize for selling this disrespectful product?