Twitter Facebook LinkedIn Flipboard 0 When it comes to creating viral hits and social sensations, there is no question that late night television is becoming the channel to rule them all. To refresh the memory, let’s take a quick look at what’s been trending this week in the world of social media: Tuesday: https://www.facebook.com/FallonTonight/posts/10202525342688610 Wednesday: I had a great interview with my man @Harry_Styles last night. http://t.co/Yjd49Y0CmI #KristenWiig — jimmy fallon (@jimmyfallon) February 19, 2014 This is #hashtag2 http://t.co/hjCTKSysHA — jimmy fallon (@jimmyfallon) February 20, 2014 Friday: https://www.facebook.com/FallonTonight/posts/1451766768386181 Saturday: https://www.facebook.com/FallonTonight/posts/10202552070676793 With subjects that are consistently on topic, original, and most importantly, entertaining, Jimmy Fallon has single-handedly dominated social feeds across the globe since starting his new role as host of the Late Night show. Every. Single. Day. And while it’s no surprise that content that evokes the emotion allows brands to increase transparency and overall engagement, humor-based content is continuing to prove it’s domination in viral popularity. But it’s important to remember, like any other piece of content, humor should always be done for the right reasons, in consistent alignment with the brand’s messaging, and developed in good taste. Because when not performed correctly, it can quickly become a brand’s (and a Late Night Host’s) worst nightmare: Always aim to lighten the mood, not offend it! Well planned (and executed) comedic content will prevent any opportunity of an offensive situation tarnishing your brand, and instead allow it to be noticed in the trending spotlight. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?