Jay Leonard
Toy: TubeLox
Inventor: Rachel and Steve McMurtrey
TubeLox is a “life-size construction toy where you can build your own play,” according to ABC. The toy has also been featured on “Shark Tank.”
The mentors seem intrigued by TubeLox and Dylan Lauren, giving it a test spin, even calls it fun. Jen Tan worries about the $249 price point while Jim Silver has concerns about both the price and safety. Despite their concerns, they all like it and pass it to go into the Toy Box.
In the Toy Box, the kids jump at the opportunity to unleash their creativity and build things with the TubeLox. Toby Grey thinks an entire amusement park could be built, while Noah Ritter suggests using them to build “a nail clipper.” None of the kid judges, however, are on board with the price point. They all agree that the creation possibilities are endless.
Ultimately, TubeLox fails to make it to the finals.
Watching the #thetoybox … "TubeLox" made it in which is a toy we had in the 80s… not innovative! C'mon producers, find better stuff!
— Sean Hannifin (@seanthebest) April 22, 2017
Tubelox looks like a lawsuit waiting to happen. Some kid builds something to climb on, it collapses while he's on it… #toybox
— Robin (@godmagnus) April 22, 2017
My sister Rachel is on #thetoybox right now on ABC showing off her product Tube Lox! So cool! She was on Shark Tank a few year ago as well
— RB (@brinton_ryan) April 22, 2017
Second bad decision in a row by #thetoybox judges. They should've picked that tube Tinkertoy construction toy thing.
— Martin Pinnau (@martinpinnau) April 22, 2017
Hosted by “Modern Family” star Eric Stonestreet, “The Toy Box” helps inventors make their toy creation dreams become a reality. According to their website, the inventions are brought before mentors, including Dylan’s Candy Bar owner Dylan Lauren, toy guru Jim Silver and Pixar creative director of Consumer Products, Jen Tan. If they pass phase one, they then have the opportunity to face the ultimate toy-loving panel of judges: kids. The panel features Sophia Grace Brownlee, Aalyrah Caldwell, Toby Grey and Noah Ritter. The kids determine which toys make it to the finals and, ultimately, the one winning toy that will sold at Toys“R”Us.
A new episode airs each Friday at 8 p.m. on ABC.
Would you buy TubeLox? Sound off in the comments section below!
Photo credit: ABC
This article was written for Business 2 Community by Jay Leonard.
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