Inventor: Steve Beckman
Cardtivity is “a plastic-card building system,” according to ABC.
The mentors are intrigued but Jim Silver worries about going into the construction category that already has products like Lego. Dylan Lauren likes that they’re safe but Jen Tan sees the shape as a bit limiting. Lauren thinks it has the potential to be very versatile and even sees licensing potential. She passes it to the Toy Box. Tan, despite liking it overall, decides not to pass it to the Toy Box. Silver worries about the amount of money that has already been invested ($1 million) and doesn’t like the look of the final product after having been developed for 10 years. He ultimately decides to not pass it to the Toy Box.
#thetoybox me and my kids are really digging Cardtivity
— Ellie Jacobson (@mylittlechick) April 29, 2017
Will the cards be stacked in his favor? #Cardtivity #TheToyBox pic.twitter.com/Q4Y38St41h
— Mattel (@Mattel) April 29, 2017
Hosted by “Modern Family” star Eric Stonestreet, “The Toy Box” helps inventors make their toy creation dreams become a reality. According to their website, the inventions are brought before mentors, including Dylan’s Candy Bar owner Dylan Lauren, toy guru Jim Silver and Pixar creative director of Consumer Products, Jen Tan. If they pass phase one, they then have the opportunity to face the ultimate toy-loving panel of judges: kids. The panel features Sophia Grace Brownlee, Aalyrah Caldwell, Toby Grey and Noah Ritter. The kids determine which toys make it to the finals and, ultimately, the one winning toy that will sold at Toys“R”Us.
A new episode airs each Friday at 8 p.m. on ABC.
Photo credit: ABC