Next into the tank is Georgia-native umano, a fashion brand, seeking $150,000 for 15 percent.
Their “do good” fashion personalizes their designs with drawings from kids, therefore, unleashing their creativity. Empowering the youth to realize their dreams, they also donate a backpack for every purchase.
Elevated fashion for a bigger purpose … I'm all ears! #Umano #SharkTank
— Dressed Up Tee (@DressedUpTee) November 21, 2015
Their social entrepreneurship model confuses Kevin O’Leary at first, but Mark Cuban cites its benefit, especially to millennials.
Their partner schools reach as far as Peru and Mexico. They have their product in Bloomingdale’s. This year, they are projected to do $250,000.
O’Leary calls it “child labor,” which all the sharks refute. They want to grow their giving as the brand grows. Robert Herjavec likes their cause but finds it too risky, so goes out.
Cool idea but I wouldn't actually wear the clothing because unless I explained it, it just looks like a JV design. #umano #SharkTank
— Seth McClellan (@SethMcClellan) November 21, 2015
O’Leary thinks it’s creative and different but does not think it’s far enough along and goes out. Having currently 8,000 in inventory, they need the deal to increase inventory. Lori Greiner is the first to make an offer at $150,000 for 25 percent.
Daymond John, fashion mogul, is impressed that they got into Bloomingdale’s and offers $150,000 for 33.3 percent. Cuban offers $150,000 for 20 percent to work on their online presence, with the possibility to bring in another shark, which Greiner quickly jumps on.
They accept Mark Cuban and Lori Greiner’s offer, citing problems with John’s equity.
.@umanoclothing congrats on getting a deal! Great cause! #umano #SharkTank
— Jason L. Wilson (@JasonWilson0719) November 21, 2015
Final deal: Mark Cuban and Lori Greiner for $150,000 for 20 percent.