Connor Brooke
Next up is Belinda Jasmine of The Skinny Mirror, looking for $200,000 for 20 percent in order to increase production.
The mirror allows people to see their true selves confidently. A slightly slimmer reflection is seen, which enables individuals to feel more confident.
Their website describes the product as, “giving users the instant visual gratification of a ‘slimmer you’ while educating that how you choose to feel about your body has nothing to do with your actual shape, size or weight.”
Kevin O’Leary sees it as promoting a “falsehood” though and feels as though it is really just a lie. Robert Herjavec wants the details though. 350,000 units have been sold, mostly from clothing stores.
Stop the madnesss!!!! This product is an outrage and a lie! #SharkTank #TheSkinnyMirror
— Kevin O'Leary (@kevinolearytv) October 24, 2015
O’Leary cannot get away from the deception, however, and goes out. Mark Cuban sees the problem as deceiving the shoppers when they look in the mirror. So he goes out too.
Herjavec likes the idea of the product but feels as though the customer will feel bad once they get their clothing home. He goes out as well.
Lori Greiner wants to know her inspiration, to which she explains that she developed body insecurities so she wanted a mirror to help change the way she saw herself.
NO. I can't deal with #TheSkinnyMirror. Need reality! #SharkTank
— Alesya Opelt (@Alesya) October 24, 2015
But Daymond John sees it as dangerous and goes out. Greiner agrees with her sentiments but cannot back the perceived deception. She too goes out.
Final deal: None.
This article was written for Business 2 Community by Connor Brooke.
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Skinny mirror is a good idea but marketed wrong. Instead of retail stores to deceive it should be sold to fitness clubs as a “My Goal” mirror to show what that 30lbs lighter will look like.
I can only see this as perpetuating alllll sorts of eating disorder issues. This shouldn’t be allowed to exist.