Super Coffee

Last into the tank are brothers Jake, Jordan and Jim DeCicco of Super Coffee, seeking $500,000 for four-and-a-half percent equity.

Super Coffee is a brand of coffee that seeks to “power your passion.” According to their website, the organic coffee contains “pesticide-free beans [that] preserve healthy anti-oxidants that help your cells stay young and balanced.” Additionally, the coffee is free of lactose, sugar and soy. Flavors include maple hazelnut, vanilla bean, creamy black and smooth mocha.

Guest shark Rohan Oza likes the taste profile, but Robert Herjavec admits he doesn’t love the flavor. He questions why, to which they reply that he is “not a millennial.” He quickly goes out. In two years, they have done $600,000 in sales and are projected to do $2.1 million this year. They have raised $1.3 million.

Oza worries about the valuation, but Barbara Corcoran thinks they’re very different from other beverage companies she has invested in. She worries, however, about the aftertaste. Given her concerns, she goes out, as does Mark Cuban. Lori Greiner likes their hustle but goes out over the valuation. Oza appreciates that their product is on-trend with being healthy, but worries about the cost and taste. He goes out.

Social Media Reacts to Super Coffee’s Appearance on “Shark Tank”

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

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