Last into the tank is Jenni-Lyn Williams of Snarky Tea, seeking $150,000 for 25 percent equity.
Key Takeaways: Snarky Tea on Shark Tank Update
- Product: Sassy tea blends with bold branding aimed at women.
- Investment Ask: $150,000 for 25% equity.
- Shark Response: Deal with Bethenny Frankel for $150,000 for 50% equity.
- Post-Show Success: Snarky Tea has expanded its product line and grown its customer base, leveraging Frankel’s expertise in the wellness and lifestyle market.
- Latest Update: Snarky Tea continues to grow, with new flavors and expanded distribution, while maintaining its sassy and bold brand identity.
What Is the Story behind Snarky Tea
Snarky Tea offers a sassy, attitude-filled tea-drinking experience.
Their line of bold and sarcastically-named teas, including “Fierce B—h” and “Wake the F–k Up,” help provide various benefits. According to their website, the “blends were meticulously created to match their names, deliver on their promise AND taste amazing.” The benefits of the tea, which have different levels of caffeine, include stress relief, energy, weight management and more.
Individually, the teas cost $12.99, while a pack costs $69.99.
The Sharks Are Concerned at First, but They Make Offers
Kevin O’Leary worries that it’s for women-only, but she assures him that it’s intentional.
The teas are currently sold online and in boutiques and, in less than a year, they have done $190,000 in sales. Lori Greiner worries that the labeling isn’t sustainable so goes out.
Robert Herjavec thinks it’s a bit too “edgy” and niche and goes out, followed by Mark Cuban, who thinks Amazon will crush the business. O’Leary decides to offer $150,000 for 50 percent, which guest shark Bethenny Frankel matches. She questions whether they would partner, which they agree to. She counters at 42 percent and again 49 percent, which they decline.
Ultimately, she accepts their original offer.
Social Media Reacts to Snarky Tea’s Appearance on “Shark Tank”
I really like this @SnarkyTea concept on #SharkTank. And it’s a great gift idea.
— Deb Silverberg (@CommunityDeb) November 6, 2017
Snarky Tea wow some bold names for her teas #SharkTank
— Lance Becvar (@Dadsonpowermode) November 6, 2017
Gotta be honest, not impressed. So many teas out there. #sharktank
— debneds (@Napavalley26) November 6, 2017
I do love a good cup of tea. #SharkTank pic.twitter.com/XDUedFvyxd
— Mia (@mep757) November 6, 2017
Yaaaaaas, @SnarkyTea! I love the names! I WANT this! I will be a customer! #SharkTank
— Molly Quella (@mollyquella) November 6, 2017
@ABCSharkTank @Bethenny I’m so into this @SnarkyTea can’t wait to try it! #SharkTank
— lnmt (@LNM797) November 6, 2017
Closing Thoughts
Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks:
- Mark Cuban, owner of the Dallas Mavericks;
- Daymond John, fashion mogul and founder of FUBU;
- Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
- Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
- Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.
Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.
“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.
Would you try Snarky Tea? Sound off in the comments section below!