Roominate is the creation of Engineer’s Alice Brooks and Bettina Chen. The women met and became friends in the master’s engineering program at Stanford University.

The two women have a nice story, they were two of only a handful of women in the Engineering program at Stanford, and they both realized that their designs were inspired by their childhood toys.

When they realized that only 15 percent of women enter college intending to major in a STEM (Science, Technology, Engineering, and Math) field, they decided to take action. Roominate is targeted towards girls, and is designed to young woman better their spatial skills, hands-on problem solving skills, and confidence with technology.

According to the company’s about us page:

“Roominate’s unique blend of building, circuits, design, crafts, storytelling, and creativity teaches kids while they play. Using motor and light circuits, modular furniture building pieces and walls, Roominate empowers kids to build endless amazing creations!”

Roominate teaches:

  • Hands-On Problem Solving
  • Spatial + Fine Motor Skills
  • Self-Confidence
  • Creativity
  • Basic Circuitry
  • Alice and Bettina designed Roominate to inspire the next generation of innovators.

Roominate has already generated $1.7 million in sales to date and they have only been around for approximately 18 months. The women believe they will generate $5 million in sales for the calendar year.

With a quick growing business on their hands the Stanford engineers asked for $500,000 in exchange for a 5% equity in their company. They have already taken $850,000 in outside investments for a 16% equity stake in the company.

Mark Cuban immediately jumped in with the exact offer the women wanted with one caveat — Mark wants his daughters involved so they can have positive role models to look up to in Alice and Bettina. Lori Greiner was also super excited about the product and asked to split the offer with Mark. Greiner said she would have Roominate on QVC within four months.

Robert Herjavec respected Cuban’s offer and bowed out, while Barbar Corcoran said the Roominate product wasn’t ‘driven home’ enough as being designed for young girls. Kevin O’Leary also bowed out over investment return concerns.

Mark and Lori now own a 5% equity share of Roominate, and Cuban’s daughters will fly out at some point so they can somehow be involved in the company.

Twitter users seem very pleased that Roominate will continue to grow and inspire generations of young women.

Do you think Roominate has a bright future?


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