PopUp Play
PopUp Play

Next into the tank are Amelia Cosgrove and Bryan Thomas of PopUp Play, seeking $250,000 for six percent equity.

PopUp Play helps kids endlessly explore their imagination. According to their website, with their custom toys, “the next generation of architects and engineers can discover the joy of building and designing from as early as age three.” Kids can download and start designing their playhouse with custom doors, windows and other unique graphics. Once a child designs their ideal playhouse, whether it be a castle or rocket ship, the design can be ordered and kids can start pushing the boundaries of their creativity in a matter of days.

In the last 11 months, they have done $330,000 in revenue based almost solely on a deal made with an automotive maker, which worries the sharks. It begins to make more sense to the sharks, however, when they inform them that $15,000 also came from a Kickstarter campaign. They reiterate again that they are not a toy company, but more of a software company.

Kevin O’Leary worries about their lack of knowledge about customer acquisition costs and goes out, while Barbara Corcoran worries about their competition. She goes out for not believing it’s a business, followed by Lori Greiner and Mark Cuban. Guest shark Chris Sacca thinks it’s a fun idea and finds it intriguing. He finds it very risky, but offers $250,000 as a convertible note with a $3 million cap. They accept.

Social Media Reacts to PopUp Play’s Appearance on “Shark Tank”

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group. Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.

Would you try out PopUp Play? Sound off in the comments section below!

Read more: Shark Tank: No Mo-Stache Accepts $100,000 Offer from Bethenny Frankel and Lori Greiner