Last into the tank is Nicki Radzely of Doddle & Co.’s The Pop, seeking $250,000 for five percent equity.
The Pop is a cleaner baby pacifier. The silicone pacifier features a built-in bubble casing that protects the pacifier nipple when dropped. According to their website, the “one-piece pacifier is a bit more clean because the single-piece construction allows for no joints or cracks where dirt and bacteria can hide.” The pacifier is available in five colors, including blush pink and lime green, and costs $9.99.
Guest shark Sara Blakely thinks the pacifier is “cool” and Kevin O’Leary and Daymond John even put them to the test. The pacifiers are currently in Nordstrom and buybuy BABY. Last year, Radzely did $117,000 in sales.
John, who worries that the pacifier is creating more of a problem since it could just pop out of a baby’s mouth, thinks the valuation is “crazy” and questions how she knows it will be a hit. He goes out, but Blakely and Mark Cuban admit that it’s a hit. Kevin O’Leary jumps in with an offer of $250,000 for 10 percent. Blakely, who thinks she needs more of an advisor, offers $250,000 for 15 percent. Cuban then goes out and encourages her to accept Blakely’s offer.
Greiner then suggests that she and Blakely partner and they increase their offer to $250,000 for 20 percent. Radzely counters Greiner and Blakely at $500,000 for 20 percent and counters O’Leary at seven percent equity. O’Leary says he wants to stay at his initial offer of 10 percent. Ultimately, she accepts the deal with O’Leary.
Social Media Reacts to The Pop’s Appearance on “Shark Tank”
— Jamie Naragon (@mashjaja) January 22, 2018
— Jaye Cheríe (@jayecherie) January 22, 2018
The pop is cool #SharkTank
— Anime Heaven (@AnimeWorld31) January 22, 2018
The pop, great idea, love it #SharkTank
— Lance Becvar (@Dadsonpowermode) January 22, 2018
Congrats to Mr. Wonderful on snagging the Pop – that's how you do a deal, indeed. #SharkTank
— LV Forza (@MktgDriveThru) January 22, 2018
Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.
Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.
“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.
Would you try out The Pop pacifier? Sound off in the comments section below!