Next into the tank are San Francisco-natives Geoffrey Woo and Michael Brandt of Nootrobox, seeking $2 million for five percent equity.

Key Takeaways: Nootrobox on Shark Tank (Currently HVMN)

  • Product: Nootropic supplements and chewable coffee designed to enhance cognitive function.
  • Investment Ask: $2 million for 5% equity.
  • Shark Response: No deal was made, as the Sharks were concerned about the high valuation and unclear business model.
  • Post-Show Success: Despite not landing a deal, Nootrobox (now rebranded as HVMN) has grown steadily, developing new products and continuing to serve the nootropic market.
  • Latest Update: HVMN is focusing more on metabolic performance, particularly with its flagship product, a ketone ester drink. The company continues to develop supplements aimed at optimizing human performance and is recognized for its innovative work in health and wellness.

What is Nootrobox Exactly?

Nootrobox offers chewable coffee products, including ones that boost memory, resilience and clarity, while others help improve sleep patterns and brain/body protection.

Their “Full Stack” features each type and costs $121.50. The various products are used throughout the day to help improve stamina, optimize cognition and increase relaxation. According to their website, their mission “is to create a better society through smarter, better brains. We develop nootropics and other cognitive enhancement products that are accessible, safe, and effective for everyone.”

Guest shark Chris Sacca says they are “blowing” their pitch given that they’re not telling a story. Kevin O’Leary says they’re “flying very close to the sun” and goes out. Robert Herjavec expresses concern over their valuation and goes out as well given that they didn’t clearly explain the reasoning behind it.

The product concerns Sacca given that it could have long-term repercussions. Lori Greiner says it would be helpful to find someone more sales-oriented since they’re more science-oriented. Mark Cuban goes out too, citing the problem in valuation.

Social Media Reacts to Nootrobox’s Appearance on “Shark Tank”

Wrapping Up

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks:

  • Mark Cuban, owner of the Dallas Mavericks;
  • Daymond John, fashion mogul and founder of FUBU;
  • Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
  • Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
  • Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.
  • Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.

Would you try Nootrobox chewable coffee? Sound off in the comments section below!