Last into the tank are Angelica and Jason Sweeting of Naturally Perfect Dolls, seeking $200,000 for 20 percent equity.

Key Takeaways: Naturally Perfect Dolls on Shark Tank

  • Investment: Secured $200,000 for 33.3% equity from Daymond John.
  • Product: Multicultural dolls promoting diversity and self-acceptance for young girls.
  • Sales and Fundraising: Priced at $84.99, these high-quality dolls offer styleable hair and represent different ethnicities and career goals.
  • Shark Interest: Daymond John resonated with the mission of providing a new beauty standard and supported their vision of creating a niche in the doll industry.
  • Entrepreneurs: Angelica and Jason Sweeting wanted to empower girls by offering them dolls that reflect their unique beauty.

What is the Story Behind Naturally Perfect Dolls

Naturally Perfect Dolls encourages self-acceptance, diversity and exposure through their line of dolls that reflects the beauty in every young girl.

The line of dolls currently features Angelica, Brielle, Camryn and Kennedy, each with their own unique set of features and career goals. Their dolls cost $84.99 and all have washable and styleable hair. They started the business “to let girls know that they are beautiful, according to their website. “Our girls need to see a reflection of their own unique beauty. It’s time for our young girls to have a new standard.”

They hope every girl can see themselves in their doll.

The Sharks React to the King of Dolls’ Pitch

The self-proclaimed “King of Dolls” Kevin O’Leary cites the fact that big companies have tried taking the multiculturalism approach with their own dolls and failed. The sharks think the dolls are also quite expensive.

Lori Greiner also mentions other major competition and goes out, despite liking the dolls.

Robert Herjavec appreciates them trying to show a different standard of beauty through their dolls but worries about the price point, among other concerns. He goes out, followed by Kevin O’Leary, despite believing they could create a niche. Mark Cuban thinks their vision complicates things and goes out as well.

Daymond John feels as though he resonates with their mission, however, worries about their retail focus once they’ve grown more.

Ultimately, he offers $200,000 for 33.3 percent, which they counter at 25 percent. John, however, wants to be an equal partner but is open to another counter. He counters again at 30 percent for himself, 60 percent for the founders, with the remaining 10 percent committed to charity.

They accept.

Social Media Reacts to Naturally Perfect Dolls’ Appearance on “Shark Tank”

Wrapping Up

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks:

  • Mark Cuban, owner of the Dallas Mavericks;
  • Daymond John, fashion mogul and founder of FUBU;
  • Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
  • Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
  • Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.
  • Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.

Would you buy a doll from Naturally Perfect Dolls? Do you like their mission? Sound off in the comments section below!

Latest Update: Naturally Perfect Dolls

Since appearing on Shark Tank, Naturally Perfect Dolls has expanded its product line and received more attention from parents and educators.

With Daymond John’s help, they secured distribution deals and increased their online sales. The company also continues to promote its message of diversity and inclusion through partnerships with schools and organizations.