Milk Snob

Milk Snob

First into the tank is Melanie Disbrow of Milk Snob, seeking $125,000 for five percent equity.

Milk Snob is a multi-functional cover that can be used as a nursing cover, car seat cover, stroller cover, among other uses. According to their website, Disbrow was inspired to create Milk Snob “after unsuccessfully searching for a well-fitting and stylish infant car seat cover that provides protection against the elements and allows proper air circulation.” Some of their designs include “B&W Signature Stripes,” “Lumberjack,” “Powdered Blue” and “French Floral.” They also offer drawstring covers and modern swaddles. Most Milk Snob covers cost $36.

In 18 months, they have done $1.2 million in sales, based only on social media marketing. Guest shark Chris Sacca immediately offers $1.2 million for eight percent equity, which causes Mark Cuban to go out because he sees the value in that offer. Lori Greiner then offers $125,000 for 10 percent, while Kevin O’Leary offers $150,000 for 10 percent. Barbara Corcoran goes out as well.

She counters Greiner at eight percent, which Greiner counters with $150,000 for 10 percent. Sacca then proposes getting in on Greiner’s offer, revised by Disbrow at $150,000 for 10 percent. Sacca and O’Leary then go out given her unwillingness to budge on the equity. She decides to accept Greiner’s offer.

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group. Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.

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