The Kooler
The Kooler

First into the tank is pro bodybuilder Stan Efferding of The Kooler, seeking $50,000 for 15 percent equity.

The Kooler is a “cooler within a cooler” that holds pre, during and post-workout drinks in one icy container. The outer cooler holds one gallon, according to their website while the remaining space is taken up by shaker bottles, which each hold 23 ounces. The Kooler is available in six colors, including green, orange and pink, and costs $32.95. A Kooler 2.0, which includes a keychain holder and pill pockets is currently available for pre-order.

The sharks can see the product’s practicality, but Efferding indicates how hard it can be to get people to understand what the product is. Kevin O’Leary is impressed with his background but sees it as too niche and goes out, followed by Mark Cuban and Lori Greiner for believing the product is too sports-oriented.

Robert Herjavec thinks he has the opposite problem, believing it needs to be more hardcore and goes out. Daymond John is intrigued, however, and offers $50,000 for 33.3 percent, which he accepts.

Social Media Reacts to The Kooler’s Appearance on “Shark Tank”

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group. Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.

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