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First into the tank is Foot Cardigan, a Dallas-native company, seeking $250,000 for 10 percent.

Foot Cardigan is a sock subscription that has a “foot sock fairy” that delivers socks right to people’s front doors. They have made $1.36 million in the past three years. In the past 12 months, they have made $900,000.

It is $9 a month, which is one subscription option, and they also have three, six and nine-month subscriptions.

People are delivered random, fun socks right into their mailbox. Their biggest audience is men.

Mark Cuban questions their conversion rates, which don’t add up because they just recently started full-time.

Daymond John cites the quality of the sock and its possibility for domestic production. He also questions whether people can pick their own socks, which they cannot.

Kevin O’Leary, of course, wants to know how he will get his money back, which they believe it will take only three years.

Lori Greiner doesn’t believe they’re doing anything different with their business so she goes out.

John offers $250000 for 22.5 percent, O’Leary offers 250,000 for 15 percent with quarterly distributions. Guest shark Troy Carter cites their technological side and offers $250,000 for 15 percent. He believes that of the utmost importance, it is imperative to create a relationship with the customer to create a narrative.

Tank lurker Cuban wants to know how big they can get in the future. He offers $250,000 for 20 percent. He brings Carter into the deal to split evenly.

Final deal: Mark Cuban and Troy Carter for $250,000 for 20 percent.