Next into the tank is Olivier Noel of DNAsimple, seeking $100,000 for 12.5 percent equity.

DNAsimple connects DNA donors with genetic research studies. According to their website, “If there is a study out there that needs participants like you, we’ll tell you about it and let you decide if you want to participate or not. If you decide to participate, we’ll pay you for doing so!” Donors simply sign up through the service’s anonymous platform and, when researchers request for samples, donors get a notification if they match the request. If they choose to participate in a study, the donor then receives a saliva kit and is compensated $50 once the kit is sent back. Their website states, “Your donation can help to double the pace of genetic research, saving or improving millions of lives.”

Guest shark Richard Branson is very inspired by Noel’s story of immigrating to the United States from Haiti. Hundreds of donors have already been involved in the company. With an investment, he hopes to recruit more donors.

Branson finds the company very interesting and offers $100,000 for 25 percent. Mark Cuban then jumps in with an offer of $200,000 for 20 percent, but he wants an answer right away. He counters Cuban at 15 percent, which he accepts.

Social Media Reacts to DNAsimple’s Appearance on “Shark Tank”

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

Read more: Shark Tank: SiliDog Creates Shark Feeding Frenzy, Accepts Deal from Lori Greiner for $100,000

Would you try out DNAsimple? Sound off in the comments section below!