First into the tank is Makenzie Marzluff of Delighted by Hummus, seeking $600,000 for 12 percent equity.
Delighted by Hummus offers delicious, chickpea-based dessert spreads. According to their website, the usual garlic and lemon of hummus are replaced with cinnamon and vanilla beans. Their mission “is to inspire people to spread their glitter” and “be the light they are out in the world.” Flavors include vanilla bean, snickerdoodle, choc-o-mint and brownie batter, which are all vegan, gluten-free, dairy-free and all natural. The hummus is not currently available to purchase online, however, the dessert spreads are available in stores nationwide.
The sharks all agree that it’s delicious but Mark Cuban thinks it’s challenging that it doesn’t exactly compete with hummus. In the 13 months since they hit store shelves, they have done $1 million in gross sales. Guest shark Alex Rodriguez finds the valuation too high and goes out.
She hopes to use an investment from the sharks to build a team to create operational support. Marzluff has had only one intern to help her and given the challenge of delegation, Barbara Corcoran goes out. Lori Greiner likes the hummus, but thinks it requires too much money. She goes out. Despite the challenges, Kevin O’Leary offers $600,000 as a loan at 11 percent interest with six percent equity. Cuban thinks it would be smart to sell in retail stores and jumps in with an offer of $600,000 for 25 percent. Ultimately, she accepts Cuban’s offer.
Social Media Reacts to Delighted by Hummus’s Appearance on “Shark Tank”
Who doesn't love hummus!? Great way to kick off #sharktank! ❤️❤️❤️
— The Inventress (@LisaAscolese) October 16, 2017
— Charlestonion (@Charlestonion) October 16, 2017
Dessert hummus is interesting!! #SharkTank
— Orr Lidsky (@orrlidsky) October 16, 2017
I saw that dessert hummus in Wegman's! #SharkTank
— Stacey Gotsulias (Official) (@StaceGots) October 16, 2017
— Kimberly Perkins (@KPerkinsLaw) October 16, 2017
Cannot wait for dessert hummus in a store near me #sharktank
— Nikki Phillips (@PhilyMom2) October 16, 2017
Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.
Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.
“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.
Would you try Delighted by Hummus? Sound off in the comments section below!