Indiegogo

First into the tank is Alan Cook of BrilliantPad, seeking $500,000 for five percent equity.

BrilliantPad provides a tidy option for small dogs that need to relieve themselves indoors. The self-cleaning puppy pad and dog toilet handles both liquids and solids, sealing the waste in a container. A new pad is then dispensed. Their website states that each roll has 27 sheets for easy disposal. The BrilliantPad is priced at $159.99, and the rolls begin at $19.99. They also offer cleaners and transition pads for dogs under 25 pounds.

Kevin O’Leary worries that it would get extremely stinky after a month, but he is convinced otherwise after sniffing one first-hand. They just started production after running an Indiegogo campaign.

O’Leary recognizes that people care about their pets and proposes a $500,000 loan at 11 percent interest for 10 percent equity. Barbara Corcoran believes the risk is too high and declines, followed by guest shark Alex Rodriguez and Mark Cuban. Lori Greiner then steps in with an offer of $500,000 for eight percent and a $5 royalty until the investment is paid back. She later revises her offer to $500,000 for five percent with the $5 royalty. He responds with a counter of $2.50 per unit and a line of credit, which Greiner agrees to.

Social Media Reacts to BrilliantPad’s Appearance on “Shark Tank”

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

Would you use BrilliantPad for your dog? Sound off in the comments section below!