Next up is Wendy Colson of Boobie Bar, seeking $150,000 for 10 percent equity.
Key Takeaways: Boobie Bar Shark Tank
- Product: Herbal lactation bars for new mothers.
- Investment Ask: $150,000 for 10% equity.
- Shark Response: Daymond John invested $150,000 for 20% equity, focusing on licensing the product.
- Post-Show Success: Daymond aims to expand the business through licensing deals, despite other Sharks’ concerns over lack of clinical evidence.
What Is Boobie Bar? A Quick Update
Boobie Bar is an herbal lactation bar perfect for busy, new mothers.
According to their website, the bars “were created for busy moms who are looking for a delicious healthy snack packed with superfood ingredients which have been used for years to help nursing moms boost their milk supply in Just ONE Bar.” The flavors include oatmeal chocolate chip, gluten-free peanut butter and blueberry coconut.
A six-pack of bars costs $17.99.
The sharks think the bars taste very good and Daymond John admits that he would eat them every day “if [he] had knockers.” Guest shark Sara Blakely thinks the product is interesting, but Mark Cuban worries about claims versus actual proof. In two years, they have done $778,000 in sales.
Mark Cuban sees the need but is concerned about the bar’s claims. He goes out, followed by Lori Greiner over the lack of clinical testing. Blakely has the same concerns and goes out. Kevin O’Leary loves the sales and offers $150,000 for 20 percent. John doesn’t have the same credibility concerns and offers $150,000 for 20 percent with a focus on licensing.
Ultimately, Colson accepts John’s offer.
Social Media Reacts to Boobie Bar’s Appearance on “Shark Tank”
The boobie bar seems like a very cool and yummy business for women glad she got a deal #sharktank
— America's Mexican (@dnromero) January 15, 2018
The “Club Boobie Bar” is a great aspect of the business! Very smart solution for busy moms. @boobiebar #boobiebar #SharkTank
— Amy Naas (@AmyNaas) January 15, 2018
I love everything about this Boobie Bar, from the owner to the product to the packaging to this pitch. She'll do well with or without a deal. #SharkTank
— Camille Allen (@reallifecamille) January 15, 2018
“Boobie bar” – Best product name of the night! #SharkTank
— JTCooper (@misssmartypant1) January 15, 2018
Good for @TheSharkDaymond & Boobie Bar ! CONGRATS! #sharktank
— Aslanclaire (@Lionwoman54) January 15, 2018
Man, what a product, @boobiebar!! Too bad this wasn't around when I was nursing. I wish you all the success in the world. Getting mamas nursing & KEEPING them nursing is a gift every baby deserves!
— .. (@SpinSpinSugar_) January 15, 2018
Wrapping Up
Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks:
- Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU;
- Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
- Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
- Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.
Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.
“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.
Would you try the Boobie Bar? Sound off in the comments section below!